6 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 58
Executive Dossier








 


'TV will continue to be important, but its importance will decline'
Interview with HLL GM - media services Rahul Welde.

 
 

Media, Advertising & Marketing Watch
Max expecting to rake in ad revenues of Rs 2.6 bn from World Cup
Max is expecting to make around Rs 2.6 billion from cricket's headline event, market sources point out.

DD to telecast Opening Tie, Semi-finals and final, and Indian matches

Its 'focus India' for BBC World this March
 After its first ever India focused brand campaign in January, BBC World lines up a variety of India focused programmes this March.

Network 18 to raise 2 billion via rights issue
Network 18 raising Rs 2 billion through rights issue to fund film business, pay back debt & enter other media opportunities.

Television Eighteen declares 20 % interim dividend

Matrix offers huge Caribbean cellular bonanza

O&M makes a clean sweep at the Abbies

Visa looks to inspire India during the World Cup

Mudra appoints Bobby Pawar national creative director

Hungama TV kicks off pre-school block 'Toon, Toon, Toon'

MTV to launch 'Sound Check' on 10 March

Shweta Nanda nee Bachchan to host NDTV Profit show

International visitors boost traffic at Oscar.com

Internet video offers opportunities for marketing

News Releases
Percept, Group M will lock horns in the final

TV Ratings
Top 10 Programmes (18/02/2007 to 24/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/02/2007 to 24/02/2007)
Star Plus
Zee TV
Sun TV
Sahara One
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Leena Nair to head HR at Hind Lever
    		• Ranji teams with national players get more sponsors
    		•  HUL forcing up to 5% cut in ad rates
    		•  Brand reputation carries an all-time high premium in India
    		• Brand Equity Quiz to kick off Friday
    		• Brands work around the Blue Billion
    		• Consumer durable cos face the threat of brand poisoning now
    Source: Economic Times
     
    		• New Mudra Creative Director
    		• O&M bags agency of the year award
    		• Sony sells ad inventory for World Cup
    Source: Hindu Business Line
     
    		•  Asians Keen On Ad-Supported Content, Mobile Music: Survey
    Source: ContentSutra, India
     
    		•  Advertising your enemy
    Source: Hindustan Times
     
    		• Times Group bags five golds at Abby Nite
    Source: Times of India
      
    		•  Advertisers bet Rs 1900 cr on cricket this year
    		•  Beaming ads to your cellphone
    		•  ITC Foods extends iodine campaign in 2 more states
    		•  Cola firms fight it out on 'agent orange'
    		•  Why the PUG must GO
    Source: Business Standard
     
    		•  Nike: 'Just Play It', anywhere, anytime
    		•  Saints & Warriors bags the creative duties for Frankfinn Institute
    		•  Fortune Communications bags Living Media's new radio venture
    		•  Young people to drive creative team at Leo Burnett
    		•  Hissar is Radio Mantra's first destination
    		•  Guest Article: A wake-up call for the PR industry
    Source: Agency Faqs
      
    		• Bollywood bows to broadband
    Source: Financial Express
     
    International News
    		• 4A's: Connections Hold the Key to Success
    		• Hertz Keeps DDB, OMD
    		• Hearst Hunts for Web Video Advertising
    		• Nielsen: Game Consoles on Rise
    		• Car Quandary: Which to Pitch?
    Source: AD Week
     
    		• Neo@Ogilvy Bolsters Search Capabilities, Buys GSI
    		• Makeup To Breakup: Revlon Drops Carat, Shifts $200 Mil. Account To Initiative
    		• Vibrant Creates Upfront Model For In-Text Ads; Chrysler Reserves
    Source: Media Post
     
    		• Power Play chooses 3D advertising with Prime360Media
    Source: Biz Community
     
    		• 50 Cent Makes Health Hip, L.L. Adds Cool To Category
    Source: Brand Week
    		• Tivo renews advertising deal with Interpublic
    		• US online help-wanted ads up in February, report says
    Source: Reuters
     
    		• Analysts: US realty ad bubble to burst
    Source:Monsters and Critics.com
     
    		• Advertising firm must consider consumers's rights
    Source:People's Daily Online
     
    		• GDC Mobile: Epstein talks in-game ads for mobiles
    Source : GamesIndustry.biz, UK
     
    		• Officer wants SDLP to clarify ad
    Source: BBC
     
    		• Microsoft Moving Most Of $1 Billion Advertising Budget To Digital Media
    Source:www.podcastingnews.com
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