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visitor traffic to Oscar.com also spiked.
Of the 422,000 total worldwide visitors
to Oscar.com on Oscar Sunday, just one out
of every three site visitors came from the
U.S. while the remaining two-thirds came
from international locations. Canada and
Mexico, both of which were well represented
among the various award nominees, combined
to account for nearly 10 per cent of the
worldwide audience.
European
countries such as the UK and France also
factored in prominently with 10,000 and
8,000 visitors, respectively. Nielsen Media
Research meanwhile says that the Academy
Awards which aired on US broadcaster ABC
had 24 minutes of commercial time during
the 3 hour and 10 minute broadcast (not
including the Oscar pre-show). This was
down slightly from 24 and a half minutes
last year.
27
unique brands aired commercials that competed
for viewers' attention for a total of 38
national advertisements in this year's broadcast.
In addition, ABC aired three minutes and
50 seconds of promotional announcements.
General
Motors was the top advertiser again this
year, with 3½ minutes of commercial
time, 30 seconds less than last year. Coca-Cola
and L'Oreal tied for second place with three
minutes each. J.C. Penney was the fourth
largest advertiser with 2½ minutes.
These four companies have maintained the
top slots for the last two Oscar telecasts.
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