30 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 76
Media, Advertising & Marketing Watch






 


Prasar Bharati hits Rs 12 billion revenue mark
For the first time Prasar Bharati's annual revenue crosses Rs 10 billion, standing at Rs 12 billion for the fiscal 2005-06.

DAVP reports on its advertisement volumes and programmes

 
 

FTV banned for two months, within month of AXN reprieve
Government bans FTV for two months from 1 April for "showing programming that goes against good taste and decency".

US-based VC fund to acquire 19 % in India TV for Rs 509 million
India TV dilutes 19.17 % to ComVentures affiliate Fuse+Media for Rs 509.6 mn; to launch Gujarati & Punjabi news channels.

Publicis wins Cleartrip creative account worth Rs 400 mn

Domino's allots Rs 60 mn for re-launch of campaign

Titan launches prescription eyewear brands

Hanmer wins Amway India PR account

Honda names Tatsuya Natsume as director marketing

Clio Awards names jury members for TV, cinema category

Sam Balsara to speak at Venice Festival of Media

Cartoon Network New Media names first character to be featured on CallToons

Sony Ericsson signs Hrithik Roshan as brand ambassador

Maaza unveils 'Taaza Mango Maaza Mango'campaign

Publicis' Vivek Nayyar to judge at New York Festival

Indian Idol 3 Caravan hits Mumbai

Zoom to kick off 'Pantaloons' Main Miss India' 31 March

Ad Mad World
The thin red line

TV Ratings
Top 10 Programmes (11/03/2007 to 17/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/03/2007 to 17/03/2007)
MAX
Star Plus
Zee TV
SAB
Sun TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Wal-Mart to be official sponsor of Bollywood movie awards
    		• Multi-brand Italian retail venture soon
    		• LG decides not to renew its contract with ICC
    Source: Financial Express
     
    		• The return of full-service agencies
    		• BMW rolls out '3 series' sedans in India
    Source: Economic Times
      
    		• Videocon drops Dravid, Dhoni from ads; but contract still on
    		• BMW plans launch of Mini in Indian market in 2009
    		• eYantra's online brand stores
    Source: Hindu Business Line
     
    		• New code to restrict ads targeted at children
    Source: Times of India
      
    		• Hrithik Roshan brand ambassador for Sony Ericsson
    		• Look at yourself, ye advertiser!
    Source: DNA
    		• Private banks up spending on ads
    		• Admen deserting industry in droves
    		• BPL Mobile may seek more time to use brand name
    		• HLL plans to top ice cream market
    		• Videocon, LG go slow on cricket
    		• Titan enters eyewear market
    		• Big brand stores
    Source: Business Standard
     
    		• Euro RSCG parts with My FM; Bhaskar group scouting for agencies
    		• Yatra.com moves out of Everest; likely to fall into Dentsu’s kitty
    		• Lintas IMAG’s Ashish Bhasin on Cannes Direct jury panel
    		• Samsung Mobile: Viral to track stolen mobiles
    		• Ranjeev Vij joins VGC, Delhi as AV-P
    		• Hutch, Microsoft offer mobile search to users
    		• Guest article:“India Rising…
    Source: Agency Faqs
     
    International News
    		• Startup Launches Mobile Phone Classified Ad Network
    Source: Mobile Magazine
     
    		• Volvo Cuts Euro; Eyes Arnold, Fallon
    		• Greyhound Selects Butler
    		• Y&R Exec to Consult
    		• Kaiser Study Slams Junk Food Ads
    Source: AD Week
     
    		• Mochila Rolls Out AdMatch Channels
    Source: Media Week (US)
     
    		• Takeoff: JCDecaux, Security Point Team Up To Deliver Novel Airport Ads
    		• Merrill Lynch: Advantage To Nets In Upfronts
    		• On-Demand Video Data Reveals Online, Cable Users Go To It Differently
    Source: Media Post
     
    		• Caribbean Advertising Agencies rock US Advertising Awards
    Source: Barbados Advocate
    		• Web ad spend overtakes newspapers
    Source: BBC News
     
    		• Nintendo Wii advert upsets viewers
    Source: Computing
     
    		• Cole, Waters Tapped for Promax/BDA Conference
    		• ABC Benefits Most from Adding College Viewers to Nielsens
    Source: TV Week
     
    		• Paddy spends €1 million on advertising campaign
    Source: Barkeeper.ie, Ireland
     
    		• Europe: UK Group Links Wii Ads To Iraq Violence
    Source:Nintendojo
     
    		• Williams' ads attack PM over broken promises
    Source: CTV.ca
     
    		• Orange prepares portal ad offering
    Source: Mobile Entertainment
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