29 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 75
Media, Advertising & Marketing Watch






 


Fox launches 1st serial in India, another afternoon daily by mid-yr
Fox Productions launching 1st serial in India 'Meri Awaz Ko Mil Gayi Roshni', to launch another afternoon daily soap by mid-year.

 
 

Scope for Indian content to travel within Asia
Frames Day 3: Potential that Indian content has to travel overseas, particularly Asia, discussed.

India to be the country of honour at Mipcom TV trade fair
India will be country of honour at Mipcom, which takes place from 8-12 October 2007. Initiative called Spotlight On India.


Frames debates 'radio beyond music'
Sports ent.: need to look beyond cricket stressed
Is branding a good exercise, asks Shekhar Kapur
Embedded content seeks accountability

Publicis names Hemant Misra as president & COO; Param Saikia to head Publicis Dialog

MTV US signs Pepsi, Intel as charter sponsors for mobile offerings

Raj TV to enter Singapore via content deal with TV12

Tell the world a story you want animated!

TV Ratings
Top 10 Programmes (11/03/2007 to 17/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/03/2007 to 17/03/2007)
MAX
Star Plus
Zee TV
SAB
Sun TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Pepsi pulls out Rs 350 cr campaign
    		• World Cup viewership plunges 50%
    		• Jagran Prakashan, Yahoo to launch a Hindi portal
    Source: Economic Times
      
    		• BIG 92.7 FM sees more ad revenues from local retailers
    		• Lenovo to pick athletes as brand ambassadors
    		• Yogi juices, `sharbat' in tetrapacks
    		• `Media brands must connect emotionally with the audience'
    		• Nestle, Coke reach accord for beverages
    Source: Hindu Business Line
      
    		• ICC's global sponsors on rethink mode
    Source: DNA
     
    		• Ban Team India's cola ads: Ramdev
    Source: CNN-IBN
     
    		• Maaza launches Taaza Mango Maaza Mango campaign
    Source: Moneycontrol
     
    		• All about love
    		• It's just not cricket anymore
    		• Ad Review
    		• Is cricket expenditure justified?
    Source: Brand Line
    		• WPP arms fight over Bates-Sercon deal
    		• Ensemble casts and Product placementS
    		• Have fest, will go
    Source: Financial Express
     
    		• Pepsi to launch nutritious beverage
    		• It's no more FCUK You
    		• Growing Appetite
    		• Merged airline to take off as `Air Indian`
    		• Staying connected
    Source: Business Standard
     
    		• Pepsi pulls out Rs 350 cr Blue Billion campaign
    		• Leave the brand of boys alone
    Source: Times of India
     
    		• Aniruddha Banerjee quits Mudra to join Ambience Publicis
    		• Publicis India’s Vivek Nayyar on the jury of New York Festivals
    		• Sanjib Dey to head Saatchi & Saatchi, Delhi, as EV-P
    		• FICCI Frames 2007:Too much reliance on marketing to build media brands
    		• FICCI Frames 2007:In-film placements more fruitful for smaller brands
    Source: Agency Faqs
     
    International News
    		• Study: TV ads = higher obesity risk for kids
    Source: CNNMoney
     
    		• Sorrell in U.K. Libel Suit Settlement
    		• Roehm Hits Back at Wal-Mart
    		• Sears Puts Media in Play
    		• Y&R Taps Caplan as CMO
    Source: AD Week
     
    		• Rising advertising revenues boost DMGT
    Source: Scotsman
     
    		• Shock anti-smoking TV ads rescheduled after complaints
    Source: Channel News Asia
     
    		• Scottish rockers Fratellis get US boost from iTunes ad
    Source: New Zealand Herald
     
    		• ABC boss rules out advertising on TV, radio
    Source: ABC Online
    		• Viacom's MTV Will Sell Mobile-Phone Ads, Signs Pepsi
    Source: Bloomberg
     
    		• Australia's Ten H1 profit down on costs, ad market
    Source: Reuters
     
    		• Kaiser Study Prompts Calls for Food Ad Reform
    		• Omnicom Ups Seiler, Grubbs
    Source: TV Week
     
    		• Media Prima upbeat on outdoor advertising
    Source: Business Times
     
    		• RTD Rejects Ban On Ads For Adult-Rated Video Games
    Source: cbs4denver.com
     
    		• Hallmark Ad Revenue, New Advertisers, Ratings Up
    Source: Media Buyer Planner
     
    		• Cadbury forced to pull £10m gum ads after 'racist' ruling
    Source: Marketing Week
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