| MUMBAI: Raj Television Network Ltd has signed an agreement
with the Singapore government owned TV12 for exporting content as part of its
strategy to exploit the global market. The two-year deal will
ensure a content supply of Raj TV's popular bouquet of programmes to TV12's Vasantham
Central, a channel aimed at the Indian community in Singapore. Raj TV will provide
movies, serials, soaps, game shows, news and other variety of programmes.
This will mark Raj TV's
entry into the South East Asian market. Using this experience, the company plans
to launch an exclusive channel in South East Asia. Raj TV expects an annual revenue
of Rs 30 million from this arrangement. The agreement entitles Vasantham Central
to air a total of 1500 hours of Raj TV's content to its viewers. Says Raj TV director,
operations, M Raveendran, "Vansantham Central is a highly popular channel
in Singapore. The channel caters to the Indian population in Singapore,
with a variety of Indian content, including Tamil programmes. The channel takes
utmost importance in offering its viewers some of the best quality content from
across the world. Through this tie-up Raj TV will now enter the high potential
Singapore market. We will offer Vasantham Central some of our past, present and
future content and based on the response we plan to launch our entire bouquet
of channels in Singapore shortly. We are looking at overseas markets aggressively
for content export, especially countries like Malaysia, Europe, Africa and US
which have high potential for growth apart from launching our channels in these
markets." Vasantham Central is a free-to-air channel. Raj TV already
has content syndication arrangements with Sri Lankan Channel Roopavahini, besides
the UK-based Tamil channels, Deepam TV and CIEE Television. | 
