22 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 70
Adex Analysis








 


IRS 2007 Round 1: Readership figures drop
Publications hold on to leading spots even as readership figures show a decline over the past year.
 
 

Virgin Atlantic Airways unveils campaign for Upper Class
Virgin Atlantic Airways, UK’s second largest long haul airline, has rolled out its exclusive ad campaign in India.

Extending Cas areas: Trai calls for MSO meeting on 5 April
Trai calls MSO meeting on 5 April to assess readiness in extending CAS to rest of Mumbai, Delhi, Kolkata.

Govt. denies any shortage of set top Boxes for Cas

Kingfisher in F1 partnership with Panasonic Toyota

Haier Mobile appoints Kapil Dev as brand ambassador

Nominations invited for essel Karnataka CSR Award

Sunsilk Gang of Girls woos 'DreamGirls' for UGC

HyperCity celebrates World Cup fever

Outdoor Advertising Awards to be held in June

US ad spend up 4.6 per cent in 2006

Star's primetime K-serials unite for mega episode

Average US home receives 104.2 TV channels

DTL indulges viewers with 'Pleasure Hunt'

ESS targets 10 mn subs for mobile services by 2012

TV Ratings
Top 10 Programmes (04/03/2007 to 10/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/03/2007 to 10/03/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One

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Today's Newsbreakers.......India
    		• Star re-negotiates ad rates with HLL, other advertisers
    		• GoaFest '08 to have Afro-Asian flavour
    		• Dabur unveils Real Twist range
    		• Print medium set for 13% growth: Report
    		• Herbalife plans new promotional strategy for nutritional products
    Source: Hindu Business Line
     
    		• What's the deal with brands?
    		• Viral de-marketing
    		• Set to hit the big time
    		• Scam and scandal
    		• Logging onto Lenovo
    Source: Brand Line
     
    		•  Why your cricketers' ads are not on TV
    Source: Rediff
      
    		• Channel puts up decent score
    		• Wal-Mart going for employer branding
    Source: Economic Times
      
    		• Coca-Cola India launches slew of water mgmnt initiatives
    Source: Money Control
     
    		• Google tests an ad idea: if you don’t get results, don’t pay
    		• Liquor ad hits a new ‘high’, courtesy MC
    Source: Indian Express
    		• Cricketers' brands fail to fire during World Cup
    		• Dainik Jagran, Times of India lead IRS
    		•  Dabur Amla to conduct rural beauty pageants in UP
    Source: Business Standard
      
    		• New Kids off the block
    		• Revitalising ageing brands
    Source: Financial Express
     
    		•  Big bucks riding on Team India
    Source: CNN-IBN
     
    		•  ICICI, Shah Rukh Khan team up to woo NRIs
    Source: Times of India
     
    		• IRS 2007, Round 1:Like language dailies, English dailies, too, show downward trend
    		• IRS 2007, Round 1:Top 10 magazines see steep decline, ‘Saras Salil’ leads
    		• Ravi Deshpande on the Film Jury for Cannes Lions 2007
    		•  McCann’s Neeraja Sharma joins Marching Ants as business head
    		•  Content churn at Yahoo!, Ajay Nambiar quits
    		•  Guest Article:Planet remix: Artemis Fowl, brain growth and early teens
    Source: Agency Faqs
     
    International News
    		• Microsoft shuffles more execs in ad unit
    Source: ZDNet
     
    		• Mediaedge:cia Ups Doyle to CEO, Scanzoni to Chairman
    		• Nielsen Co. Launches Place*Values
    Source: Media Week (US)
     
    		• Google Tests Action-Priced Ads
    		• McCartney, Starbucks Hear Music
    		• MEC Names N.A. CEO
    		• Foster Grant Asks, 'Who Could You Be?'
    Source: AD Week
     
    		• Irish advertising agencies increase online spend
    Source: Siliconrepublic.com
     
    		• Commercial Ratings Get Industry Approval For Upfront
    Source: Media Post
     
    		• Virgin Media will sponsor BB8
    Source : Digital Spy (UK)
    		• Yahoo CEO 'all smiles' over new ad system
    Source: CNET News
     
    		• Anti-Clinton Ad Draws Attention to Web
    Source: Gaudrian
     
    		• Pharma industry bolsters consumer ad spend: Nielsen Monitor-Plus
    Source: Medical Marketing And Media
     
    		• Tribune's February revenue falls on ads
    Source: Reuters
     
    		• Government prepares for a pre-election ad blitz
    Source: The Australain
     
    		• MCOT expects flat revenue growth on slow ad spending
    Source: Bangkok Post
     
    		• Duo launches in-game advertising for your mobile
    Source: Inquirer
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