2 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 56
Media, Advertising & Marketing Watch








 


Sahara One breathing down Sony's neck
Sony feels the heat as Sahara One's 'Woh Rehne Wali Mehlon Ki' leads channel's surge.

 
 

Bru mounts 'real couples' on billboards to drive brand impact
HLL unveils disruptive OOH Bru camapign to gain visibility and drive impact in Northern & Western regions.

Bill to replace sports telecast ordinance introduced
Bill making it mandatory for private broadcasters to share live cricket feed with Prasar Bharati tabled in Parliament.

IAMAI introduces credit process for digital agencies

Renuka Jaypal to head Ogilvy Indonesia

Sudler and Hennessey spread the message of Dry Holi

Govt warns of stiff action against erring TV channels

BBC World in 'Take Off' mode with new show

K Sera Sera promotes Rajesh Pavithran to MD

Zee launches cricket website

Kaleidoscope unveils music for 'My Friend Ganesha'
Animax Grand Gaming Challenge announces winners
Pogo's 'M.A.D' to squirt colours of Holi on 3 March

Ad Mad World
Murder by numbers…

TV Ratings
Top 10 Programmes (11/02/2007 to 17/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/02/2007 to 17/02/2007)
Star Plus
DD1
Zee TV
Sun TV
Star One
Sahara One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Renuka Jaypal to head Ogilvy Indonesia
    		• Hike in excise duty on cigarettes may lead to shifting of brands
    		•  Himatsingka buys 70% stake in Italian co
    Source: Hindu Business Line
     
    		•  Bajaj Auto to invest Rs 300 cr in bike retailing
    Source: Economic Times
      
    		•  New Delhi: Sadar Bazar upbeat despite ban on banners
    Source: Indian Express
     
    		•  Google says advertisers face minimal click fraud
    Source:CIOL
     
    		•  Coke looks within, Pepsi without
    Source: HindustanTimes.com
     
    		• Sports Broadcasting Signals Bill introduced
    Source: The Hindu
      
    		•  FBT removal brings cheers to ad industry
    		•  Yellow pages publishers too feel the heat
    Source: Business Standard
     
    		•  Femina’s ‘Believe’ brigade is back
    		•  BPTP scouts for a second agency; Dentsu Communications to continue work
    		•  Avirook Sen bids adieu to ‘Mid-Day’
    		•  Hari Krishnan joins Grey Worldwide, Bangalore, as branch head
    		•  Guest Article: Is Transmedia Planning the future?
    Source: Agency Faqs
      
    		• Bajaj Auto may invest Rs 300cr next fiscal to set up branded shops
    Source: Financial Express
     
    International News
    		• JCDecaux finalises Paris advertising contract
    Source: Reuters
     
    		• $80 Mil. Heineken Taps Berlin Cameron
    		• 4A's: Stengel Calls for 'Mindset Shift'
    		• 4A's: Goldstein Urges Compromise
    		• EBay Faces Hurdles With Ad Auctions
    Source: AD Week
     
    		• Ford Tweaks Competition (Again) in Campaign
    		• Hostess Cuts Calories in New Cake Push
    Source: Brand Week
     
    		• US advertising prepares to launch ad networks
    Source: Bigmouthmedia News
     
    		• KZN premier slams IFP over advertising claims
    Source: Mail & Guardian Online
     
    		• Ad industry edges into internet age
    Source: ZDNet UK
    		• Mediaset Says 2006 Profit Fell on Lower Ad Revenue
    Source: Bloomberg
     
    		• Swiss newspaper says it fell for fake Gucci advertisement
    Source: Yahoo
     
    		• Jefferies: Online Ad Spending Could Exceed $60B By 2010
    Source: Media Post
     
    		• Trinity Mirror FY profit down but improvement in ad market
    Source: Forbes
     
    		• Sky launches marketing blitz
    Source: Digital Spy (UK)
     
    		• Online ads diet planned for Adobe Photoshop
    Source: Register
     
    		• Growth in ad spending will come in at 18.9 percent
    Source: Media Life Magazine
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