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MUMBAI: K Sera Sera is promoting Rajesh Pavithran as the
managing director of the company. He was earlier the chief
operating officer of Twenty Twenty Television, K Sera Sera's
subsidiary company which is engaged in the television content
business.
K Sera Sera's chief financial officer Amar Panghal is being
elevated to the position of additional director. Meanwhile,
Parag Sanghavi, a promoter of the company, has tendered his
resignation as MD of K Sera Sera.
"The whole exercise is to professionalise the company.
Pavithran will be made the MD while Panghal is being inducted
into the board," says Sanghavi.
Kacon Sethi will continue as CEO of K Sera Sera's television
business. "It is a subsidiary company of K Sera Sera
and she will continue to head it," says Sanghavi.
Pavithran, who was COO in Balaji Telefilms before joining
K Sera Sera, will also be handling the music channel Lemon.
Eternal Dreams, a media company promoted by ex-Sony executive
Sapna Chaturvedi, has ended its association with Lemon. It
was entrusted with the task of developing the channel.
"We will no more be associated with Lemon or K Sera
Sera in the capacity of consultants for running, operating
or managing the channel," says Chaturvedi.
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