14 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 64
Adex Analysis








 


Banking, Finance & Investment advertising in 2006
52% growth in ad volumes of Banking/ Finance/Investment sector on TV in 2006 over 2005 - AdEx India Analysis.
 
 

Media, Advertising & Marketing Watch
Dropping 'KBC' numbers don't deter Star
Latest Tam data suggests a ratings dip as KBC clocks a weekly average 7.6 TVR , but the network & it's advertisers are content.

Keep STB subsidies high: Kotak to DTH players
Kotak report says STB subsidies crucial for DTH sector; late entrants to face higher subsidies, transponder shortage.

Executive Dossier
'CNN is an American-owned news channel, but we are not America-centric'
Interview with CNN International senior vice president Rena Golden.

Red FM spells out agenda

Webaroo launches Webpack
MSN India launches cricket channel on net and mobile

Yahoo! hosts 'Big Shot in Cannes' contest for UGC

Publicis net profit up 14 % at Eur443 million

Mobile advertising platform set for launch

Cookie Jar Ent. inks deal with Good Morning TV in UK for 'The Doodlebops'

CNN 'connects' to India's GenNext

MTV.com receives record traffic

TV Ratings
Top 10 Programmes (25/02/2007 to 03/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/02/2007 to 03/03/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Star One
Sahara One

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Today's Newsbreakers.......India
    		• WC: It’s Nike Vs Reebok Vs Adidas
    		•  Yum! India CMO may join Wal-Mart
    		• Having a fling
    		•  Crossing the rubicam
    		• Brand launches
    		• Second innings
    		• Bawdy copy
    		• Red sun rising
    Source: Economic Times
     
    		•  Mohd Yousuf says no to World Cup advertisement
    		•  Oval Maidan ads will’ve to go
    		• Publicis bags Everyday account
    Source: DNA
     
    		• HyperCity creates private sports label for World Cup
    		• Samsung launches new range of ACs
    		• Bru contest winners
    		• Eco-friendly pencils launched
    Source: Hindu Business Line
      
    		•  Sun TV rejects Rediffmail ad
    Source: CIOL
      
    		•  Freebies by advertising industry to their executives
    		•  Pantaloon Retail undergoes major rejig
    		•  Godfrey Phillips rolls out smoking lounges
    		• Promote cotton as a brand: EICA
    Source: Business Standard
      
    		•  Lalu's trains will now come with 'brand baaja'
    		•  'Divide Pak' ads came from cable company, says CNN
    Source: Times of India
     
    		• FMCG, moving fast to retail
    Source: Financial Express
     
    		• Post Josy Paul, David loses the Asahi Glass business
    		•  India’s YoungGuns winners felicitated at Mumbai ceremony
    		• INM picks up 20 per cent stake in Jagran Radio
    		•  Ambience’s Snehasis Bose joins IMRB International
    		•  Guest Article: Ajay Sood: Ad agencies or sari shops?
    Source: Agency Faqs
     
    International News
    		• U.S. Ad Spend Grows 4%
    		• Nike Says It Will Look Beyond Wieden
    		• $180 Mil. Applebee's Begins Review
    		• Rough Start for Bud.TV
    Source: AD Week
     
    		• OAAA: Outdoor Advertising Up 8% Last Year to $6.8 Bil.
    		• Court TV to Undergo Rebranding; Name Change Set for January '08
    Source: Media Week (US)
     
    		• Advertisers Push For 'Brand-Specific' Commercial Ratings
    		• Advertisers Say Live, Same Day Ratings Should Be TV 'Currency'
    Source: Media Post
     
    		• Boost web traffic with new ad service from NetSky
    Source: BizReport
    		• WPP outlook raised to positive vs stable; ratings affirmed - S&P
    		• Auto woes take toll on U.S. advertising
    Source: ABC News
     
    		• Japan launches TV ad blitz on N. Korea abductions
    Source: Asia Media
     
    		• Big Union at 'Boston Globe' Launches Anti-Outsourcing Ads
    Source: Editor & Publisher
     
    		• 'Censored' ad sparks row in Spain
    Source: BBC
     
    		• Thailand Bans Alcohol Advertisements
    Source : Bernama
     
    		• Dolce and Gabbana stops all advertising in Spain
    Source: Yahoo
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