5 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 48
Media, Advertising & Marketing Watch

Cadbury India enters bubblegum market, targets 5% total revenues
 Cadbury India has extended its confectionary product line with an aggressive foray into the bubblegum category with Bubbaloo.

 

Ten Sports to oversee Zee Sports ad sales
Zee Sports and Ten Sports have announced that the Ten Sports ad sales team would also sell on-air commercial time on Zee Sports.

Pyramid to pump in $30 million for film buys
 Pyramid Saimira to invest $30 million in acquiring composite rights of South Indian language movies; raises $90 million via FCCBs.

Tdsat asks Trai to reconsider Neo's pricing in 2 months
 Tdsat asks Trai to reconsider its order of fixing the bouquet price for the two Neo channels at Rs 37.50 in 60 days.

Neo to create independent bouquet, Poddar to head

Godrej launches FairGlow face wash

Big FM hosts 'Big Chinese Food Festival' in Kanpur

Thomas Cook offers 'U special' for students going abroad

ICICI prudential partners Sharekhan for distribution

Nikhil Gandhi joins Bindass as regional ad dir, west & south

Jetix lines up 'Red Ranger' marathon & 'Finding Nemo' upcoming weekend

Pogo enters the world of Harry Potter

UTI India Lifestyle Fund lines up aggressive campaign

Nokia, Malayalam Manorama in deal for vernacular news

DD to telecast Wimbledon finals live

MH1 News CEO Alka Saxena resigns

Sarah Cooper is BBC Worldwide COO

TV Ratings
Top 10 Programmes (17/06/2007 to 23/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/06/2007 to 23/06/2007)
Star Plus
Star Gold
Zee TV
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• MNC advertisers have reason to cheer
    		• Rajnikant is a bigger international brand than Bollywood
    		• Nimbus to distribute sports content on its own
    		• LG discovers lucky mascots
    		• Hyundai launches CNG Santro
    Source: Economic Times
     
    		• Wipro Consumer manufacturing Santoor soaps in Sri Lanka
    		• Cadbury enters gum market with Bubbaloo
    		• BBC eyes Indian market
    		• The brand that Bagri built
    		• Cafés here to stay
    		• Shock and awful?
    		• Kraft ready to explore all options for India entry
    Source: The Hindu Business Line
     
    		•

    Nimbus to distribute sports content on its own

    		•

    Consumers air grievances

    Source: The Hindu
     
    		•

    My fair lad-y!

    		•

    Ad with animals sparks controversy

    Source: Times of India
     
    		• On the fast track
    		• Writing a timeless script
    		• Now, bubble gum from Cadbury stable
    		• Wadias ‘go’ for ground services with ace brand
    		• ‘Consumer trust is paramount for us’
    Source: Financial Express
      
    		• Sony, Star ignore HUL media buying innovation
    		• New stars on the horizon
    		• Hyundai CNG Santro hits road
    		• Cadbury eyes Indian confectionery firms
    		• Evera launches electric mobike
    		• Nimbus secures Rs 600 cr bank guarantee
    		• Emami plans to invest Rs 1000 cr in medicare
    		• Tata Group to foray into food retail
    		• Emoticons attract the young and the old
    Source: Business Standard
     
    		•

    Nimbus to distribute sports content on its own

    • Limited Edition Fiesta launched

    Source: DNA
     
    		•

    Kareena brand ambassador

    Source: Sahara Samay
     
    		•

    Wipro-NewLogic releases next generation Bluetooth IP

    Source: TechWhack
     
    		•  Solutions bags two golds at PMAA 2007
    		•  LIC empanels three agencies for creative duties
    		•

    Indian Oil calls for creative, media pitch

    Source: Agency Faqs
     
    International News
    		• ITV1's advertising revenues fall 9 pct
    Source: Reuters
     
    		•  FoxSports.com Brings in Rich Media Ads
    Source: ClickZ News
     
    		• Yandex Releases Report on Contextual Advertising in Russia
    Source: Multilingual Search
     
    		• Another account win for Scharrer Advertising
    Source: Bizcommunity.com
     
    		• Broadband to Launch Video Ad Marketplace
    Source: MarketingVOX
     
    		• Kyocera cries foul over HP printer ad
    Source: VNUNet
    		• Without fanfare, eBay starts US classified ad Web site
    Source: IHT
     
    		•

    Cab ads to fund improved security

    Source: BBC
     
    		• Court ruling opens way for renewed attack ads
    Source: Journal Times
     
    		• ACTU ad to target 'Howard's battlers' on IR
    Source: The Australian
     
    		• NDP ads focus on MPP raises
    Source: Toronto Star
     
    		• Philadelphia Splendips in new advertising campaign
    Source: Talking Retail
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