Indiantelevision.com's The Ad Linx Reporter dated 26 July 2007 - Global and Indian advertising news, information and data at your fingertips

26 July 2007

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Volume 18 - Issue No: 65

Media, Advertising & Marketing Watch

Mobiles are likely status symbol for Indian youth: Study
Indian youth are most likely to see mobile phones as a status symbol and the average Chinese young person has 37 online friends he or she has never met.

Trai releases paper on HITS for rapid digitalisation
Trai releases paper on HITS; wants feedback from industry on issues like hiking FDI cap and whether Ku-band should be allowed.

Rajat Jain joins mobile2win as MD & CEO
Former Walt Disney Co. India MD Rajat Jain partners mobile2win; joins as MD and CEO.

Opposition mounts from Bancrofts against Murdoch bid
Murdoch's $5 million bid for 'The Wall Street Journal' faces fresh opposition from senior Bancroft family member Jane MacElree.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Sonal Dabral joins Bates David Enterprise
	Pepsi plans global buys
	RIL, Bharti, Coke & Pepsi eye big bite of dairy cake
	Danone may milk Indian dairy biz, buy Indian bottled water brand
	Wipro, Coke, Danone thirsting for Bisleri
	HUL puts prime real estate assets on block
	Source: Economic Times

	Advertising Falls at N.Y. Times, Tribune
	Source: Indian Express

	Colgate-Palmolive's net surges on new products
	Source: MarketWatch

	Ecotourism body launches unified logo, Web site
	The Hindu Metroplus LifeStyle Show begins today
	Khazana opens store in Mangalore
	Sony Ericsson launches 8 new handsets
	Fedders Lloyd launches washing machine range
	Omega unveils jewellery range
	Reva launches upgraded version
	Source: The Hindu Business Line

	Gum’s the word!
	‘India is a small market but catching up fast’
	It’s great to be young!
	The strength of Santoor
	Source: Brand Line


	Walt Disney to prance into personal care space
	Nicholas Piramal to merge consumer unit
	Britannia Inds to spend $50 mn to up food sales
	Cheap to cheapest
	V-Kool in marketing pact with Trans Cars
	Source: Business Standard

	Spicing up the market
	Pitching in greener pastures
	Pantaloon to rope in mandi agents for food division
	Source: Financial Express

	Bipasha lashes out again
	Source: Times of India

	Nike, Mumbai School Sports Assn. sign pact
	Luxury brands and the counterfeit market
	Source: The Hindu

	Anand Siva joins Saatchi & Saatchi Solutions as V-P
	Aqua ‘strips’ Ogilvy of Straps
	Channel V’s new mix: equal parts of reality, patriotism, youth
	Dabral chairman of Bates David Enterprise
	Dabur to launch cleaning brand; creative duties with O&M
	Where’s the land for the Taj Mahal?
	Source: Agency Faqs

International News

	Microsoft, Digg reach advertising deal
	Source: Xinhuanet

	'Open Access' Proposal Gains Steam
	Holiday Inn Express 'Stays Smart' Online
	Verizon Wireless Makes Local Moves
	Avenue A/Razorfish Names CEO
	HP Targets Teens With 'Mind Control'
	Source: Ad Week

	Miller Partners With Ecast On Digital Jukeboxes
	Behavioral Targeting: Not Quite Ready For Prime Time
	Hearst Ups The Male Factor With Acquisition of Ugo Networks
	ESPN: Beckham Boosts Ratings
	mtvU's Growth Spurs Exec Changes
	AOL + Tacoda: You've Got Scale
	Source: Media Post

	Pepsi Set To Uncork Water Brands
	HP Focuses Its 'Mind Control' Efforts Online
	Source: Brand week

	MyLifeBrand launches MyLifeTV
	Source: Advanced-Television

	Digg chooses Microsoft as new ad partner
	Source: News.com

	Ad Agencies Seek Greener Good with 'Carbon Neutral' Ad Space
	Source: Marketingvox.com

	Tobacco billboard ads ban takes effect in Philippines
	Source: ABC.net

	Advertising Falls at NY Times, Tribune
	Source: Washington Post

	'TV networks call in expert to find 'advertising vapour'
	Source: Sydney Morning Herald

	Better Brain Control Through Advertising
	Source: Wired News

	Advanced Mobile Advertising Coming Soon
	Source: Associated Content

	Political Ads Stage a Comeback in Newspapers
	Source: Wall Street Journal

	Tobacco billboard ads ban takes effect in Philippines
	Source: ABC Online

	Creative Loafing Acquisition Could Shift National Ad Networks
	Source: Mediainfo.com

	Home builders' ad wins top honors
	Source: Bizjournals

	The top ten viral ad campaigns
	Source: Times Online, UK

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