20 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 60
Media, Advertising & Marketing Watch

Endemol India to foray into fiction shows
 Endemol India to enter fiction genre with production of first show underway; in advanced talks with broadcasters for the property.

 

Star Cricket ties in WWIL, eyeing Hathway deal to sum up distribution
ESPN enters pact with Zee's cable arm WWIL for its latest channel Star Cricket; deal to cover Delhi, Ludhiana and Chandigarh.

Shemaroo eyes foreign label for home video expansion
 Shemaroo is looking to create a foreign film label for home video diversification along with competitive pricing.

Grey elevates Nirvik Singh to G2 Asia Pacific CEO

Indian consumers top Nielsen Global Confidence Index

Orchard wins creative account for INX music chnnL 9XM

Tag Media appoints Tuhin Mishra as SVP sales & marketing

Radio One hunts for 'College Champions'

Big FM launches 'Big Fresher 2007' contest

Inox and Eros kick off 'Partner' contest

Nickelodeon to pump $100 mn into casual games

Walmart launches website for customer reviews & ratings

81 million people in the US watch broadband video

Aarzoo.com launches monsoon packages

Zapak.com launches game on Tamil movie 'Kireedam'

Percept launches Knorigin with investment of $5 mn

Bhaskar Group's My FM to launch in Ahmedabad

Moser Baer launches 75 Bengali titles on home video

TV Ratings
Top 10 Programmes (01/07/2007 to 07/07/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/07/2007 to 07/07/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
SAB
DD1
MAX
Star One

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Now, railways embark on ad journey to fill coffers
    		• O&M India to build global Lenovo brand
    		• Olive oil producers eye Chinese, Indian buyers
    		• Wipro to study Unza brands before Indian push
    Source: Financial Express
     
    		• Tata Sky to show India-England matches live
    		• Siticable agrees to carry Star Cricket
    		• DMCL, BSNL launch mobile TV application
    		• Percept to invest $5 mn in New Media Domain
    Source: EconomicTimes
     
    		• Viewers get to watch STAR Cricket
    		• UB Group commits Rs 15 crore for Indian Derby
    Source: The Hindu Business Line
      
    		•

    Kraft Foods Commits to CBBB Children’s Food and Beverage

    Source: TechWhack
      
    		•

    Big cos to spend big on online ads in time: Sorrell

    Source: Moneycontrol
    		• CEO pay too high: Brand guru
    		•  Mickey on the move
    		• Percept rolls out new media firm
    Source: Business Standard
     
    		• Digital media future of advertising
    Source: Times Of India
     
    		•  Synovate restructures Asian function
    		•  Tuhin Mishra to join TAG Media Network as senior V-P, sales & marketing
    		• Nirvik Singh gets additional responsibility of CEO, G2, Asia Pacific
    		• Lowe New York’s Raj Kamble wins One Show Silver Pencil
    		•  Guest Article: Ajay Sood on what hides behind the brief?
    		•  Cheil’s COO Vineet Singh Hukmani calls it quits
    		•  India Inc debates whether networking leads to 'not working'
    		•  KS Chakravarthy (Chax) quits Rediffusion
    Source: Agency Faqs
     
    International News
    		• FTC Lauds Industry Steps on Junk Food
    		• MTVN Invests in Web Gaming
    		• Omnicom Forms Digital Buying Unit
    Source: Ad Week
     
    		• ANA Acts: Touts Decline In Food Ads, Pledges Support Of Healthier Fare
    		• Tremor Teams With Dynamic Logic To Study Video Ad Effectiveness
    		• Ando Media Teams With TargetSpot
    		• OMG Forms Global Digital Unit
    		• In-Store Reach: NBCU Joins With PRN To Sell Ads
    Source: Media Post
     
    		• Ready to Race? Breeders' Cup To Expand Its Brand
    		• Food Marketers Unveil Plans To Limit Children's Ads
    Source: Brand week
     
    		• Newspaper publishers see big declines in advertising
    Source: Sfgate.com

    • Newspapers Report Q2 Advertising Slump

    Source: Forbes
     
    		• BermanBraun, Pepsi Bubble Over Sponsorship Deal
    Source: Media Week
     
    		• Schools push ads at field for profit
    Source: Boston Globe
     
    		• The rebirth of advertising
    Source: San Francisco Chronicle
     
    		•  Credibility 'key to online advertising'

    Source: Spannerworks, UK

     
    		• .Ad Media Search Engine Balihoo Lands $1.5 Million
    Source: DMW Media
     
    		• Coca-Cola Co. Supports Expanded Advertising For Glaceau
    Source: AMonline.com
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