13 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 54
Media, Advertising & Marketing Watch

Sahara to add second GEC to its bouquet
 Sahara One Media and Ent. has announced it would launch a new general entertainment channel, adding to SaharaOne.

 

Zee TV to have a sibling in September
 Zee Network likely to roll out its second GEC in September; Zee Next is aimed at a target audience of 15-25 year olds.

Tdsat stays ESPN notice to disconnect Delhi, Mumbai MSOs
 Tdsat stays ESPN Star Sports notice to disconnect the MSOs in the Cas areas of Delhi and Mumbai; next hearing on 27 August.

Eros acquires 51% in Ayngaran, to pump in $33 million
 Eros acquires 51% in Ayngaran to foray into Tamil film market; to pump in $33 million into the joint venture.

Big FM radio partners 'Sa Re Ga Ma Pa Challenge' live show

Nielsen, Sony to develop measurement system for game ads

Neo Sports reaches Japan, inks deal with HumTumTV

Cleartrip revamps hotel search section

Sulekha.com launches 'Click to Call' feature

Naukri.com launches career guidance website

Hungama TV on the hunt for its 'Captains'

Pogo to play antakshri on Sundays with 'Funtakshari'

Bharati contracts Datacraft for carrier ethernet network

Reliance Comm awards Huawei $200 million contract

Zee TV to launch 'Har Ghar Kuch Kehta Hai' on 16 July

TV Ratings
Top 10 Programmes (17/06/2007 to 23/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/06/2007 to 23/06/2007)
Star Plus
Star Gold
Zee TV
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Specialty stores under Peter England brand soon
    		• IPG buys out FCB Ulka
    		• RPG rules out foreign retail tie-up
    		• Neo Sports inks deal with HumTumTV
    Source: The Hindu Business Line
     
    		• Eros Int'l buys stake in Tamil film co
    		• Ulka deal shows India's critical for IPG
    		• Nestle plans to raise prices, cut plants & products as costs soar
    		• Centre plans to split up ailing Prasar Bharati
    Source: Economic Times
     
    		• Award-winning ads also help increase sales`
    		• Moments in a nation`s life
    		• PVR plans cinema halls overseas
    		• RCom awards $200 mn contract to Huawei
    		• Meridian Mobile to explore retail chain business
    Source: Business Standard
     
    		• Uniform dressing
    Source: Times of India
    		• Karan Johar is brand ambassador for Timond watches
    		• Eros looks south, buys stake in Tamil film Co
    Source: Financial Express
      
    		•

    Spending on internet advertising 'to double'

    		•

    Horlicks Wiz Kids 2007, no kids’ stuff

    Source: The Hindu
      
    		•

    How to get the ad-averse hooked?

    Source: Money Control
     
    		•  Prathap Suthan’s next destination is Cheil Communications
    		•  Guest Article: Prabhakar Mundkur on advertising in the connected age
    		• RK Swamy gung-ho about bravery, real estate
    		•  Just how big is Internet advertising, really?

    • Mudra DDB to handle Nokia business in India for Wieden+Kennedy

    Source: Agency Faqs
     
    International News
    		• Miller Lite Taps Lopez Negrete for Hispanic
    		• Saatchi Bows New Penney Effort
    		• Pontiac Hires Marketing Director
    		• J&J Concludes $3 Bil. Media Review
    Source: Ad Week
     
    		• Free to 'Bee': NBC's Reality Show Blows Away Competition
    		• Lionsgate Invests In Break.com
    		• Ignited Loses 'Minds,' Gains Universal Pictures
    		• Local Broadcasters New Competition For Classifieds
    Source: Media Post
     
    		• Should Sprint Pay for Dropping Some Customers?
    		• Turner Renames CourtTV truTV
    		• Pontiac Selects Director of Marketing
    Source: Brand week
     
    		• Lopez Negrete Selected as Miller Lite's Hispanic Creative Agency
    Source: Marketin Gymedios
     

    • Advertising revenue boosts Astral Media

    Source: Toronto Star
     
    		• Yahoo closes Right Media to get jump in race to expand online ads
    Source: Mercury News
     
    		• Activists warn students about deceitful job ads
    Source: Taipei Times
     
    		• Aussies Sue Over Misleading Google Ads
    Source: Slashdot.org
     
    		• Create-an-Ad Contest Aims to Push Climate Message
    Source: New York Times
     
    		•  Ottaway Licenses DTI Ad and Circ Solutions

    Source: Editor & Publisher

     
    		• Fifth of ad spend will be online by 2012
    Source: Guardian Unlimited
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