4 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 16
Year Ender







 


'As an industry, we should support unregulated Cas'
Anuj Gandhi's take on how distribution biz would shape up in 2007 with digital cable and DTH

 
 

Media, Advertising & Marketing Watch
Anil Ambani plans foray into TV channel business
Anil Ambani plans to make an entry into the broadcasting business; Adlabs Films considers launching entertainment business channel.

Mobile Vas services could touch Rs 45.6 billion in 2007: study
Mobile value added services to reach Rs 45.6 billion in 2007, says study by IMRB and Internet And Mobile Association of India.

Neel Chowdhury is Times Now marketing head

Euro RSCG wins Advertising Network of the Year

Dilip Jayaram leaves ESS for Procam International

Britannia Tiger Hungamathon 2006-2007 kicks off on 7 January

Star Movies goes 'Into The West' from Thursday

Prem and Pooja win Garnier Fructis Jodi No 1

63 mn IPTV subscribers by 2010: Study

TV Ratings
Top 10 Programmes (17/12/2006 to 23/12/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/12/2006 to 23/12/2006)
Star Plus
Star One
Zee TV
Sun TV
Star Sports
Sony Entertainment TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• SC asks Centre to place before it guidelines on advertisement
    Source: Zee
       
    		• New beginning
    		• From duds to studs
    		• Fix it before it’s broke
    		• Executive track
    Source: Financial Express
      
    		•  Cuticura looks to Chennai Open for its brand makeover
    		• Brands toying with WAP for new age marketing
    Source: The Hindu Business Line
       
    		• Dabur's logo
    		• Shopper`s Stop sets up shop in Lucknow
    		• Zee to invest Rs 300 cr in cable TV arm
    Source: Business Standard
       
    		• Textile ministry appoints ad agency to promote jute products
    Source: BharatTextile
    		• Star Plus ad rates slip by a quarter
    		• Reliance Digital signs pact to service top brands’ after-sales
    Source: Economic Times
    		•  Indranil Datta joins The Media Edge as vice-president
    		• Jindal Industries appoints Media Direction its AOR
    		• The retail price war: Subhiksha ready to fight it out with Big Bazaar
    Source: agency Faqs
       
    		• "Those were the days ... "
    		• `Motor sports is towards 720-degree marketing'
    Source: Brand Line
       
    		• Brand messaging in TV soaps
    Source: Hindustan Times
       
    		• Coffee Day opens private label tap with water brand
    		• Making a brand gel with style
    Source: DNA
     
    International News
    		• Super prices for Super Bowl ads
    Source:CNNMoney
     
    		• $1 Bil.+ Sprint Nextel Goes Into Play
    		• Publicis Drafts Shumaker
    		• Campbell Revives Iconic V8 Tagline
    		• Major Media Stage Comeback
    Source: Ad Week
       
    		• Major Media Brands in Surprising Turnaround
    Source: Brand Week
       
    		• Yahoo to Launch The Intern, Tie-in to NBC's The Apprentice
    Source:Media Week (US)
       
    		• SGS Feature: 'Promogames, Another Kind of Advertising Game'
    Source: Gamasutra
    		• Starcom's New Tool Measures an Ad's Real Worth
    Source:Media Buyer Planner
       
    		• Measurement Split Worries Radio Ad Industry
    Source: Daily Research News Online
       
    		• Inspire magazine launches recruitment advertising special offer
    Source:Inspire Magazine
       
    		• Telegraph website launches above-the-line campaign
    Source: Media Week (UK)
       
    		• Brand Extension: Sobe News Creates Strategic-Marketing Arm
    		• Mainstream Media Eschews Execution Footage, Links To Web Videos
    		• Toyota Touts Hybrid With UGC Site
    Source: Media Post
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