Television

Dilip Jayaram leaves ESS for Procam International

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MUMBAI: After a long stint of over six years with ESPN Star Sports (ESS), Dilip Jayaram has decided to move on. He will be spearheading Procam International as its senior VP and would be groomed to take over as its COO in a year.

He used to work with Buena Vista Television India earlier which used to manage the ad sales for ESPN, followed by a stint with MTV and SAB TV.

In 2000 he came back to ESS as the regional head of the southern region, and in 2002 he moved to Delhi as the regional head for north and east. In 2004, DJ took on the portfolio of business development and innovations for ESS and was heading the team that was responsible for the

launch of the Premier Hockey League in 2005. He was then promoted as ad sales director in June 2006.

Procam International organises the Standard Chartered Marathon in Mumbai (which incidentally has in four years found a place in the top 10 marathons of the world) and the Hutch Half Marathon in Delhi (which is the richest half marathon in the world). Procam is also involved with Under 17 Cricket which it manages under the aegis of over seven state associations and also runs the soccer leagues in Goa and Kerala.

Additionally Procam has also done premium sports events in India like the Squash World Cup and Mr Universe to name a few. He says, “I have worked extensively with one vertical of sports with the best in the genre and have also gained valuable insights on the other side of sports during the Asia Cup in 2004 and the first two editions of PHL. I am now crossing over to the next aspect - that of owning and promoting sports events in the country?"

Anil and Vivek Singh the promoters of Procam said, “His past experience with ESPN Star Sports, combined with his innate entrepreneurial initiative, gives him extensive knowledge of media and sports events covering the entire gamut from conception to execution. He has been responsible for some of the largest media deals in sport and has also been the chief protagonist of the PHL.

Procam Mediatel, responsible for the live production of the Marathons, is also currently involved in creating

innovative shows and concept formats for television.

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