| MUMBAI:
After a long stint of over six years with ESPN Star Sports (ESS), Dilip Jayaram
has decided to move on. He will be spearheading Procam International as its senior
VP and would be groomed to take over as its COO in a year.
He used to work with Buena
Vista Television India earlier which used to manage the ad sales for ESPN, followed
by a stint with MTV and SAB TV.
In 2000 he came back to ESS as the regional
head of the southern region, and in 2002 he moved to Delhi as the regional head
for north and east. In 2004, DJ took on the portfolio of business development
and innovations for ESS and was heading the team that was responsible for the
launch of the Premier Hockey League in 2005. He was then promoted as ad sales
director in June 2006.
Procam International organises
the Standard Chartered Marathon in Mumbai (which incidentally has in four years
found a place in the top 10 marathons of the world) and the Hutch Half Marathon
in Delhi (which is the richest half marathon in the world). Procam is also involved
with Under 17 Cricket which it manages under the aegis of over seven state associations
and also runs the soccer leagues in Goa and Kerala. Additionally Procam
has also done premium sports events in India like the Squash World Cup and Mr
Universe to name a few. He says, “I have worked extensively with one vertical
of sports with the best in the genre and have also gained valuable insights on
the other side of sports during the Asia Cup in 2004 and the first two editions
of PHL. I am now crossing over to the next aspect - that of owning and promoting
sports events in the country?"
Anil and Vivek Singh the promoters
of Procam said, “His past experience with ESPN Star Sports, combined with
his innate entrepreneurial initiative, gives him extensive knowledge of media
and sports events covering the entire gamut from conception to execution. He has
been responsible for some of the largest media deals in sport and has also been
the chief protagonist of the PHL.
Procam Mediatel, responsible for
the live production of the Marathons, is also currently involved in creating
innovative shows and concept formats for television. | 
