31 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 34
Adex Analysis






 


Beauty Products advertising on TV in 2006
49 % more ad volumes in Beauty Products sector on TV in 2006 over the previous year - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Sony beefs up 10 to 11 band with new soaps
Two new shows Durgesh Nandini and Jeete Hain Jiske Liye from Sony stable will hit the small screen starting 5 Feb.

ETV channels to go pay, price at Rs 10
ETV Bangla to cost Rs 10 from 1 February; other channels in the network also to go pay in a phased manner.

BBC World signs major ad deal with SA Tourism

Balsara unveils 2nd OOH agency Platinum; Ribeiro is CEO

Nickelodeon unveils virtual community playground 'Nicktropolis'

HT Media & WSJ unveil business newspaper 'Mint'

It's raining diamonds on Big 92.7 FM

News Corp, VeriSign close Jamba deal

Westside View
Global Image Re-Positioning 2007

TV Ratings
Top 10 Programmes (14/01/2007 to 20/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/01/2007 to 20/01/2007)
Star Plus
Zee TV
Sun TV
Gemini TV
Star One
Sony Entertainment TV
Sahara One

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Today's Newsbreakers.......India
    		• Emami approaches Shilpa Shetty for brand endorsement
    		• Online campaign seeks screening of 'Parzania' in Gujarat
    Source: Hindu
       
    		• Striking a chord for social cause
    Source: DNA
      
    		•  Hyundai Getz facelift for small car norms
    Source: Business Standard
       
    		• Are the Neo Sports ads really racist?
    Source: Hindustan Times
      
    		•  HLL, Garnier lock horns over ad campaign
    Source: Times of India
       
    		• Incredible India global account goes to A Advertising
    		• Sam Balsara launches independent outdoor agency; christens it Platinum Outdoor
    		• JWT Bangalore appoints Padmaja Chandrasekhar as AV-P and senior creative director
    		• McCann Worldgroup assigns new role to Pratik Thakar
    Source: Agency Faqs
    		• Dabur India plans realignment of advertising agencies
    		• BBC Worldwide embarks on India-centric campaign
    		• Starcom sets up specialist solutions unit
    		• Coca-Cola unveils new Fanta
    Source: Hindu Business Line
       
    		• Microsoft debuts Vista in marketing blitz
    		• Gucci, Fendi planning exclusive outlets in malls
    Source: Financial Express
      
    		•  'Brand valuation is a mere ego trip'
    		• Films all decked up with jewellery brands
    		•  Complan told not to make tall claims
    		• What lies below
    		• Bawdy copy
    		• Flower power
    		• Brand launches
    		• 90 not out
    		• Intent to win
    Source: Economic Times
     
    International News
    		• YouTube Users Would Resist Pre-Roll Ads
    Source: iMedia Connection
     
    		• Goodby Confirms Loss of GM's Saturn
    		• Marketers Blast Drug-Ad Study
    		• Time Inc. Outlines Web Strategy
    		• Bold Vistas for Microsoft
    Source: AD Week
     
    		• Pharma Advertisers Decry 'Misleading' Study
    		• Who Said That? MINI Billboards Now Talk to Drivers
    Source: Brand Week
     
    		• MPG scoops National Express Group brief
    		• Titan retains £34m Southeastern Rail
    Source: Media Week (UK)
     
    		• Nielsen Media invades the dorm
    Source: Business Week
    		• WPP announces mobile advertising deal
    		• JCDecaux Q4 sales up 9 pct, beating forecasts
    		• Wal-Mart shakes up management-Advertising Age
    Source: Reuters
     
    		• P&G To Oscars: The Winner Is The Web, Not TV
    		• Priceline, Travelocity, Cingular Fined For Adware
    		• Newspapers Advised: Offer Free Merchandise Ads
    Source: Media Post
     
    		• Starcom Signs for TiVo Service
    Source: www.mrweb.com
     
    		• Canada’s Conservatives launch new ad campaign
    Source: E Canada Now
     
    		• Scripps Cable Networks, Political Ads Boost Profit
    		• Yahoo Unveils Brand-Linking Strategy
    		• Who's Advertising in the Super Bowl
    Source: TV Week
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