Beauty Products
advertising on TV in the year 2006
(30 January, 2007)
Key
Findings:
49
per cent more ad volumes in Beauty Products sector on TV in
2006 over the previous year.
73
per cent of the ad volumes garnered by Fairness Creams, Hair
Styling/Beautifying Products and Hair Dyes combined on TV
in the year 2006.
October-November saw a spike in number of ads in 2006.
Most
of the ad volumes by Beauty Products on Regional and Hindi
GECs on TV.
L'Oreal
India was on Top in Beauty Products advertising in the year
2006.
'Garnier
Nutrisse Hair Color Mask' topped among the brands endorsed by
celebrities.
Maximum
share of beauty products endorsed by Kareena Kapoor and Aishwarya
Rai in the year 2006.
This
week, AdEx India looks at the advertising trends in Beauty Products
sector in the year 2006.
Growth
in Beauty Products advertising on TV in 2006 compared to previous
year.
49 per cent rise registered in ad volumes of Beauty Products
on TV in the year 2006 compared to previous year.
Share
of sub-categories in Beauty Products sector advertising on TV in
2006.
Beauty
Products advertising driven by Fairness Creams, Hair Styling/Beautifying
Products and Hair Dyes on TV in the year 2006.
Top
five sub-categories with the maximum growth in ad volumes on TV
in 2006 compared to previous year.
Eye
Make Up registered the maximum 12 times rise in ad volumes in
the year 2006 over 2005.
Make
Up Kit and Face Wash followed with nine times and seven times
growth in ad volumes.
Monthly
advertising trend of Beauty Products on TV in the year 2006.
Year
2006 saw seasonal upsurges, with peak in number of ads
of Beauty Products in the month of October and November.
High
advertising by winter categories like Cold Creams, Moisturizing
lotions/Creams etc.
Channel
Genre used by Beauty Products for advertising on TV in 2006.
Top
five channel genres contributed 73 per cent share of
ad volumes in Beauty Products sector in the year 2006.
Regional
GEC contributed a high 24 per cent share followed by
Hindi GEC with 18 per cent share.
Top
five Advertisers of Beauty Products sector on TV in the
year 2006.
L'Oreal
India had the maximum 21 per cent share in Beauty Products
advertising followed by Paras Pharmaceuticals with 17
per cent share in the year 2006.
HLL
at third position with 11 per cent share.
Top
five sub-categories with maximum new brands launched on
TV in the year 2006.
50
per cent of the new brands were contributed by the Top
five sub-categories.
Maximum
new brands launched on TV in 2006 belonged to Hair Styling/Beautifying
Products and Moisturizing lotions/Creams category.
Top
ten New brands launched on TV in the year 2006.
'Fair
and Lovely Menz Active' topped among the new entrants
in Beauty Products sector on TV in the year 2006 followed
by 'Ponds Age Solution'.
Beauty
Products endorsed by Celebrities on TV in the year 2006.
Garnier
Nutrisse Hair Color Mask (endorsed by Kareena Kapoor)
had the maximum 28 per cent share on TV in the year
2006.
L'Oreal
Excellence Crème endorsed by Aishwarya Rai had
a 19 per cent share.
Celebrities
endorsing Beauty Products on TV in the year 2006.
Out
of the five celebrities endorsing Beauty Products, two
of them were Sports person i.e. Dhoni and Yuvraj.
Top
two positions saw Kareena Kapoor (endorsing two brands)
with 40 per cent share whereas Aishwarya Rai (endorsing
three brands) with 28 per cent share on TV in 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
49
per cent more ad volumes in Beauty Products sector on TV in
2006 over the previous year.
