22 January 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 28
Special Report





 


Television woos Marathi Manus
Marathi regional language channel genre an open field and almost every television network has set sights on it.

 
 

Media, Advertising & Marketing Watch
Pix "handpicks Bangalore" as potent market to unveil mass media campaign
Movie channel from Sony stable set to go whole hog in Bangalore with mutli-media campaign that breaks on 22 January.

Zee TV to soon have ent. channel sibling; Zee Next working title
Launch of sibling to Zee TV expected within next three to five months; channel given working title Zee Next.

No cricket on DD as Nimbus refuses to buckle
The home cricket series kicked off today without the telecast being available on national broadcaster Doordarshan and All India Radio.

Last-ditch attempt on for cricket broadcast on DD, AIR

VNU announces change of name to The Nielsen Company

CBS, Chevrolet to create ad challenge around Superbowl

Amway India ups revenues by 17% to Rs 7 bn for 2006

'Fame X' winner to get chance to sing cricket anthem

Nick Jr US to celebrate Valentine's Day with special programming

Big 92.7 FM announces Nakli No.1 winners

Radio Mirchi Q3 turnover rises 31%, net profit up 14%

'American Idol' sets ratings record on Fox

Digital music sales to double to $2 bn in 2006

TV Ratings
Top 10 Programmes (31/12/2006 to 06/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (31/12/2006 to 06/01/2007)
Star Plus
Zee TV
Sun TV
Star Sports
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Advertising Club honours veterans, professionals
    		• Retail advertising hogs the limelight at convention
    		•  'Advertisers have major role with India assuming centrestage'
    Source: Hindu
      
    		•  Sponsors line up to back comeback men
    Source: Business Standard
      
    		• I-mate launched in Hyderabad
    		• `Ads must bring out the core values of a brand'
    		• `Marketers need to counter entropy with special energy'
    Source: Hindu Business Line
      
    		•  Ramesh Ramanathan back to advertising as NCD, Saatchi
    		• Its official; Nair and Mukerjea to quit STAR
    		•  Einstein’s IQ, at the click of a remote button
    		•  Radharani Mitra, ECD, Bates, moves to BBC Trust Worldwide
    		•  Repeat order of coffee for Karan Johar and STAR India
    Source: Agency Faqs
      
    		•  Aniruddha Banerjee is new president of Mudra Mumbai
    		• Nimbus gets Rs 550-cr foreign feed
    		•  Housewife keeps her job in HLL's new foods plan
    		•  Vimal plans hip comeback to court the young
    Source: Economic Times
      
    		•  At Mumbai Marathon, brand visibility dwarfs philanthropy
    Source: Indian Express
      
    		•  Durables firms brace up for Reliance onslaught
    		•  Advantage advertising
    		•  Men in Blue losing brand sheen
    Source: Financial Express
      
    		•  ClickJobs.com launches Happy Kumar Ad Campaign
    Source: TechWhack
      
     
    International News
    		• Nike Launches New AF25 Marketing Campaign
    Source: www.globalsurfnews.com
     
    		• Federated moves media ad account to WPP agency
    		• Yahoo offers new Web site for personal finance
    Source: Reuters
     
    		• OMD's Vogel Shifts to PHD
    		• Macy's Media Moves to MEC
    		• Deutsch Wins Olympus
    		• IPG Pulls Plug on Unit
    		• Interpublic, Frank Lowe Reach Accord
    Source: AD Week
     
    		• Gap Campaign Features Khakis and Attitude
    		• Advertisers' Conference Mixes Caveats With Encouragement
    Source: Brand Week
     
    		• AOL aims to increase share of net ad spending
    Source: www.ft.com
     
    		• HOT, YES running Jews for Jesus ads
    Source: JPost.com
    		• Google may buy video game ad firm
    Source: CNN
      
    		• On Advertising: "Big Brother" brouhaha stumps damage control experts
    		• Even in skin-care advertising, youth prevails over age
    Source: IHT
     
    		• Companies see mobile phones as advertising tool of the future
    Source: Taipei Times
     
    		• In-game ads company in top 100 private ops
    Source:Gameplanet
     
    		• NAD: Ads On YouTube Bound By Usual Rules
    Source: Media Post
     
    		• Publicis steps up investment in web content
    Source: Euro2day
     
    		• Problems for SpiralFrog ad-supported music service
    Source: techdigest.tv
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