Last-ditch attempt on for cricket broadcast on DD, AIR

NEW DELHI: With talks breaking down between Prasar Bharati and Nimbus Sports on sharing the live feed of the India-West Indies and the India- Sri Lanka ODI series to be played over the next four weeks, the national broadcaster today indicated that it will make a last-ditch attempt in the interest of them viewers to call Nimbus back to the negotiating table.

Information and broadcasting ministry sources told that in case no agreement was reached, the government may issue an ordinance to implement the Downlinking/Uplinking Guidelines issued by the ministry in November 2005.

The guidelines make it compulsory for sports telecast rights holder channels to share the live feed of important sporting events with Doordarshan and AIR by entering into a commercial agreement. The terms provide for revenue sharing of 75:25 in favour of the rights holders.

Prasar Bharati said that negotiations which had been going on for two days had broken down in view of new conditions laid down by Nimbus Sports, the rights holders for the BCCI organized cricket events in India, which were unacceptable to the national broadcaster.

Prasar Bharati and Nimbus Sports had entered into an agreement in February 2006 for telecast of the India ?England series. Prasar Bharati had preferred another agreement on similar lines. But the national broadcaster said Nimbus put forward new conditions ? which deviated from the Uplinking/Downlinking Guidelines and were unacceptable to Prasar Bharati.

Nimbus suggested a 15 minute deferred telecast on Doordarshan?s terrestrial channel referred ?AS LIVE?. Thus, people having Cable TV would get live feed on NEO SPORTS and those watching DD will see it 15 minutes later.

This proposal was straightaway rejected by Prasar Bharati CEO BS Lalli who said ?it is unacceptable to divide the citizens into two categories ? one getting to eat freshly baked bread and others stale stuff.?

?Equity and propriety demands that uniform clean feed of international quality is made available to all viewers,? he added.

Nimbus also suggested exclusion of Doordarshan?s free-to-air DTH ? DD Direct Plus from the live feed sharing agreement. But the Guidelines cover DTH medium as well.

Prasar Bharati has been demanding sharing of feed to enable universal viewing of cricket matches. Doordarshan?s terrestrial channel ? DD National ? has three times higher viewership than the number one satellite channel in the country, according to the Indian Readership Survey 2006.

With no breakthrough, 55 million terrestrial TV homes, DTH households and cable homes without Set Top Boxes in CAS implemented areas will not be able to watch the Indian team in action against the Caribbeans and the Lankans.

Prasar Bharati had asked Nimbus Sports to at least allow broadcast of commentary on All India Radio to enable millions of radio listeners to catch latest score, but Nimbus said: ?If there is no agreement on Television, there can be no agreement on radio either.?

Latest Reads
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories