7 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 39
Adex Analysis






 


Battle of the Colas on TV in the year 2006
62 per cent growth in ad volumes of Colas on TV in 2006 over the previous year - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Indian Telly Awards Technical Nite hits new high
Sixth Indian Telly Awards Technical Nite a sparkling affair at the St Andrew's Auditorium in Bandra, Mumbai.

RATINGS: Narrowing divide in the English news space
It's anybody's story so far as English news goes and each of the 4 players are making their respective moves.

Measat appoints Terry Bleakley to head sales, marketing

Nielsen to buy remaining 40% in NetRatings for $327 mn

Pogo's love bug to grab kid's this month

NDTV wins at the New York Festival

Trai conducts digitalization round table

Vh1, Nokia to create music video from 'user generated content'

TV Ratings
Top 10 Programmes (21/01/2007 to 27/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21/01/2007 to 27/01/2007)
Star Plus
DD1
Zee TV
Sun TV
Star One
Sony Entertainment TV
Gemini TV
Sahara One

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Today's Newsbreakers.......India
    		• Omnicom launches OMD media in India
    		• ING Vysya to pick managers from TV show
    Source: DNA
      
    		•  Event sponsors may find taxmen in field
    		•  TIMPL wins Delhi airport ad deal
    		•  HLL takes another shot at new ventures
    		•  Newspaper growth defies conventional wisdom
    		•  On public demand
    		•  Signage signoffs
    		•  A soccer punch
    		•  Brand launches
    		•  Bawdy copy
    		•  Drawn together
    		•  A role in one
    		•  Best & bekaar
    Source: Economic Times
      
    		•  Writ against obscene condom ads
    Source: CNN-IBN
      
    		• FMCG majors plan aggressive forays
    		• Mudra Lifestyle plans Rs 177 cr expansion
    		• Indian newspaper circulation increases 33%
    Source: Financial Express
      
    		• Mudra Lifestyle to float IPO
    		• Ad agency Brand Portrait bags new accounts
    		• SET announces World Cup cricket schedule
    		• Times OOH Media wins ad rights
    		• ITC to take retail biz to doorsteps of customers
    		• Pantaloon Retail to open healthcare clinics, gymnasiums
    Source: Hindu Business Line
      
    		•  BCCI looks for branding lessons
    Source: India Times
      
    		•  Pushcarts to get a brand name soon
    Source: Hindu
      
    		•  HLL logo on product ads?
    Source: Hindustan Times
      
    		• MidDay to spice up Delhi tabloid mart
    		•  Fortis lines up Rs 800 cr for 1000 retail stores
    		•  `Dream to hope`
    Source: Business Standard
     
    International News
    		• France's Publicis reports impressive sales
    Source: CNN/Money
     
    		• Ad ban plan 'threatens TV shows'
    Source: BBC News
     
    		• Primesight poised for leveraged MBO
    		• Thelondonpaper ups circulation for ad hike
    Source: Media Week (UK)
      
    		• Heineken Finalists Go Another Round
    		• Mass. AG Slaps Liberty for 'Misleading' Ads
    		• Publicis' Revenue Up 6%
    		• Hachette Seeks Shelter on Web
    Source: AD Week
     
    		• Tomalin to head up Emap Advertising's Emap2
    Source: Digital Bulletin
     
    		• Snickers Ad Pulled After Complaints
    Source:ABC News
    		• Disney Merges Ad Sales, Promotions Teams for Kids Media
    		• AdSpace to Be Featured Sponsor on NBC's Apprentice
    Source: Media Week (US)
     
    		• US candy maker to avoid marketing aimed at young children
    		• Toyota drops subtlety for macho truck ads
    Source: IHT
     
    		• FCC About To Force A Quantum Leap In Advertising's Evolution... Unintentionally
    		• MindShare Hires First Search Exec
    		• Super Bowl Advertisers Beef Up Paid Search Campaigns
    		• Get On The Bus... Or Stay and Watch TV
    		• Product Placements Of The Week
    		• I Must Have Missed That One
    Source: Media Post
     
    		• blink Advertising and Marketing Launches New Website
    Source: Emediawire
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