Battle of
the Colas on TV in the year 2006
(6 February, 2007)
Key
Findings:
62
per cent growth in ad volumes of Colas on TV in 2006 over the
previous year.
74
per cent of the ad volumes garnered by Aerated Soft Drinks in
the year 2006.
Non-Aerated Soft Drinks had the maximum 2.5 times rise in avg.
no. of ads per day in 2006 over 2005.
Huge
spike in no. of ads during April-May in 2006.
Most
of the ad volumes by Colas in GECs and Music channels.
Coca
Cola leads with 50 per cent share on TV in 2006.
Coca
Cola had the maximum share of advertising endorsed by Celebrities.
Close
competition between Aamir Khan and Sania Mirza in the year 2006.
This
week, AdEx India looks at the advertising trends in Soft Drinks
sector in the year 2006.
Growth
in Cola advertising on TV in 2006 compared to previous year.
62 per cent rise observed in ad volumes of Colas on TV in the
year 2006 compared to 2005.
Share
of sub-categories in Cola advertising on TV in the year 2006.
A
huge 74 per cent share of ad volumes contributed by Aerated
Soft Drinks on TV in the year 2006 followed by Non-Aerated Soft
Drinks with 26 per cent share.
Negligible
0.03 per cent share belonged to Range of Soft Drinks products.
Average
Number of Cola ads per day on TV across the years 2005-2006.
Negligible
share of ads per day by Range of Soft Drinks Products on TV
in the year 2006.
Non-Aerated
Soft Drinks saw a 150 per cent rise in average number of ads
per day in 2006 compared to the previous year whereas Aerated
Soft Drinks registered a 31 per cent rise.
Monthly
advertising trend of Colas on TV in the year 2006.
Huge
peak in Cola ads during the Summers due to high advertising
by Aerated and Non-Aerated Soft Drinks in the year 2006.
Maximum
ads by Range of Soft Drinks Products leads to a mini
peak in the month of October also.
Channel
genres used by Colas on TV in the year 2006.
Overall,
GECs contributed the maximum 31 per cent share of ad
volumes by the Colas followed by Music channels with
23 per cent share in the year 2006.
Cola
giants on TV in the year 2006.
85
per cent of the ad volumes were contributed by the Top
two Cola giants on TV in 2006.
'Coca
Cola India' ruled advertising with 50 per cent share
followed by 'Pepsi Co' with 35 per cent share.
Top
10 Colas launched on TV in the year 2006.
Among
the new Cola entrants on TV in 2006, 'Appy Fizz' topped
the advertising followed by '7 Up Lemon Bite'.
Top
five Cola brands with maximum number of ad campaigns on
TV in 2006.
Again,
Coca Cola was on Top with 21 per cent share (advertised
with 55 ad campaigns) on TV in the year 2006.
Pepsi
at second position with 13 per cent share (advertised
with 35 ad campaigns).
Cola
brands endorsed by the Celebrities on TV in the year 2006.
Coca
Cola had the maximum share of advertising endorsed by
Celebrities on TV in the year 2006.
Close
competition between Sprite, Pepsi and Thums Up.
Profession
of Celebrities endorsing Colas on TV in the year 2006.
A
huge 77 per cent share of endorsement advertising belong
to Film Actor and Actresses in the year 2006.
Sports
Persons contributed 18 per cent share.
Top
five Celebrities endorsing Colas on TV in the year 2006.
Except
for second position, other Top positions saw Film Industry
Celebrities.
Aamir
Khan leads advertising with 18 per cent share closely
followed by Sania Mirza with 17 per cent share on TV
in 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
62
per cent growth in ad volumes of Colas on TV in 2006 over the
previous year.
