26 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 52
Media, Advertising & Marketing Watch








 


IBF demands tax holiday, level playing field with print and telecom sectors
Indian Broadcasting Federation wants govt. to exempt CVD, cess charges & additional duty on STBs for 10 years.

 
 

Sun ready, DTH play becoming hot chase for satellite space
Sun Direct to use Iredeto for encryption; set-top boxes from China-based Coship Electronics & UEC Technologies in South Africa.

ASCI clears Neo Sports ads of racist charge
ASCI consumer complaints council decided that the recently aired Neo Sports Cricket Series promotional advertisements were not "racist".

Adidas launch Blue billion range for Indian cricket fans

Time Warner is top media owner: Zenithoptimedia

Adlabs celebrates Oscar fever

Amit Ray is Percept Media director - strategy

Lifebuoy and 'Krrish' star Hrithik Roshan entertain kids

Discovery renews deal for 'Cash Cab'

HBO, American Girl in multi-platform deal

Govt targets 20 mn broadband subscribers by 2010

Dishtv, Tata Sky plan schemes for World Cup

Fox acquires ad tech firm to boost MySpace

TV Ratings
Top 10 Programmes (04/02/2007 to 10/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/02/2007 to 10/02/2007)
Star Plus
DD1
Zee TV
Star One
Sun TV
Maa Telugu
Sahara One

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Today's Newsbreakers.......India
    		• Publicis brings in media buying arm
    		•  Anup Jain joins Yum! as marketing head of Pizza Hut
    Source: Economic Times
      
    		• HC restrains Nestle's namesake from using its trademark
    At Ogilvy, it's back to school
    Source: Hindu
     
    		•  Godrej Agrovet to focus on rural marts
    		• Brand image for grapes
    		• Star Vijay turns focus on post-prime time segment
    		• Search engine launch by year-end, says Wiki founder
    Source: Hindu Business Line
      
    		• Ramadoss wants ‘son-centric’ ads off air
    Source: Hindustan Times
      
    		• Puma signs up Sourav
    		• Pantaloon join hands for Femina Miss India
    		• ‘You can’t build your network solely around clients’
    		• Cellphone screen becomes the new billboard
    		• The story of a debit dilemma
    		• Horror at a high pitch in TV ad intended for teens
    		• In black & white
    		• World woos the Indian rich with cricket, wine and Bollywood
    		• APEDA on a brand-building exercise for grapes
    Source: Financial Express
    		• BCCI pulls out of deal with marketing agency
    		• Are brands losing their shine?
    		• Congress calls for ban on Big B ads on UP
    		• Time to shed budget-brand tag
    Source: DNA
      
    		•  FM radio industry posts 60% growth
    		•  Godrej & Boyce to launch youth-friendly products
    		•  HLL to revamp foods business this year
    		•  Dabur may relaunch Real Junior
    Source: Business Standard
      
    		• Live models spice up ad campaigns
    Source: CNN-IBN
      
    		• VVF looking for brand acquisition
    Source: Indian Express
      
    		•  Cutting short the ‘match-fixing’ process
    		•  39 per cent Indians are interested in advertising: study
    		•  TAFE Tractors appoints Maitri Bullish for its new product
    		•  8th Marketing and Retail Conclave 2007: Fashion mirrors society
    		•  NTPC wins DAC quiz second time in a row
    Source: Agency Faqs
     
    International News
    		• WPP's Revenue, Profit Up in '06
    		• $600 Mil. Hyundai Goes Into Play
    		• CareerBuilder Starts Search
    		• Nokia Looks at 6 Shops
    		• Prevacid, Tesco Hire Deutsch
    Source: AD Week
     
    		• Survey: L'Oreal Will Top Academy ROI
    		• Bank of America Sees Marketing Opportunity
    		• Wrangler, Cub, K-Swiss Are All Good Sports
    Source: Brand Week
     
    		• GroupM records £2.42bn in new billings
    		• Discovery names new European ad director
    Source: Media Week (UK)
     
    		• Weather Channel: Viewers Recall Ads on Its Net Better Than USA/HGTV
    Source: Media Week (US)
     
    		• Food industry slams UK ad ban
    Source: Nutra Ingredients USA
     
    		• Kanye West Sells His Head For Ad Space
    Source: Trend Hunter
    		• Second Authority broadcasting allows hidden advertising on TV
    Source: Haaretz
     
    		• Claire Beale On Advertising
    Source: Independent
     
    		• Deaths spark calls for alcohol advertising ban
    Source: Telegraph.co.uk
     
    		• Digital billboards light up debate over advertising limits
    Source: First Amendment Center
     
    		• Journal's Miller 'Ad Person of Year'
    Source: Sioux City Journal
     
    		• Advertising watchdog dubs Bush billboard offensive
    Source: Monsters and Critics
     
    		• Emerson Drops Product Placement Case Against NBC
    		• Fox Interactive Buys Strategic Data Corp., Plans Ad Targeting Upgrade
    Source: Media Post
     
    		• California Tourism Advertising Campaign Debuts at Oscars
    Source: Broadcast Newsroom
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