Discovery renews deal for 'Cash Cab'

MUMBAI: The New York-based production and development unit of Lion Television USA has received an 80-episode order from US broadcaster Discovery for the Cash Cab series..

Hosted by comedian Ben Bailey, each half-hour episode sees suspecting commuters step inside a seemingly ordinary cab. They suddenly discover they are on national television with a chance to win cash on the way to their destination.

As the questions get harder, they fetch in more money, but if contestants get three questions wrong, they are kicked out of the cab, before reaching their destination.

Lion TV USA executive VP Tony Tackaberry says, “We are very proud to be receiving another significant series order from the Discovery Channel. During the last year that Cash Cab has been on the air, the series has attracted a fanatical viewership that has grown with the series.”

The series’ executive producer Allison Corn says, “The Discovery Channel has really supported the growth of Cash Cab from an early cult hit to a full fledged franchise.”

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