15 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 45
Media, Advertising & Marketing Watch








 


TOI & HT coming together issue based, object driven: Sameer Kapoor
Coming together of traditional print rivals issue-based and objective driven, says the head of new tabloid Metro Now.

Mid-Day's Kondur to oversee Bangalore Mirror launch

 
 

Delayed feed: I&B issues showcause to Nimbus
Nimbus given till Thursday to reply to notice, failing which government "free to take action as permissible under ordinance".

Nielsen's new service to offer insights, services from TV STB data
Nielsen DigitalPlus will integrate STB data from MSOs with other Nielsen info to create new insights and services.

Sony Pictures, P9 offer 'Spiderman 3' mktng partnerships

Sansui gets Rahul Dravid to endorse its product range

RichCrest now Crest Animation Prods

Cartoon Network, FDA encourage Kids to Spot The Block
Cartoon Network characters to take over mobile content with 'CallToons'
General Mills & Disney unveil 3 character based cereal variants in US

Netflix to produce & globally distribute Tony Bennett doc

Asiasat to be privatised

WorldSpace kicks off satellite awards initiative

News Releases
Percept, Rediffusion & Vyas Giannetti Creative in quarter-finals of CAG Shield cricket tourney

TV Ratings
Top 10 Programmes (28/01/2007 to 03/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/01/2007 to 03/02/2007)
Star Plus
Zee TV
DD1
Sun TV
Star One
Sahara One
Gemini TV

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Today's Newsbreakers.......India
    		• ‘Racial’ advertisement plays spoilsport for Nimbus
    		• Pizza hut’s hot new recipe
    		• Not again: the vexing issue of service tax
    		• City malls to showcase major foreign brands
    Source: Financial Express
     
    		•  Masti ki Pathshala for stressed minds
    		•  Will big retail undermine big brands?
    		•  MMMC to roll out bikes next year
    		•  Nimbus to get notice over not sharing live feed
    Source: Economic Times
      
    		•  No fad this
    		•  When you got it, flaunt it!
    Source: Brand Line
      
    		•  Viewership for free-to-air channels rises
    		•  Marico does a P&G, to focus more on brands
    Source: Business Standard
    		• Mudra Lifestyle IPO subscribed 4.4 times
    		• Ford develops online tool to customise Fiesta
    		• Citymax ties up with chef Sanjeev Kapoor
    Source: Hindu Business Line
      
    		• A new prêt line called Salman Mayur Khan
    Source: DNA
      
    		• Lalu relies on Bollwood for revenues
    Source: IBN Live
      
    		•  Contract Advertising bags the creative duties for Travelguru
    		• Oxygen Communications bags the creative duties for the ERA Group
    		•  Yes Bank ropes in Isaac Cherian Jacob as chief marketing officer
    		•  Makemytrip.com touches $100 million mark
    Source: Agency Faqs
     
    International News
    		• Johnson & Johnson hits the big screen with ad
    Source: CNN/Money
     
    		• Nielsen, DirecTV Join Forces on Interactive Study
    		• Nascar's Daytona 500 TV Ad Rev. up 17% Since 2001
    		• Day, CFO of GroupM, Promoted to COO
    Source: Media Week (US)
     
    		• Bolloré plans third push for representation
    		• Google completes agency team
    		• BSM to sponsor E4's Skins
    		• TCS Media wins £1m Kemer Mediterra account
    		• Times posts £80m losses for 2006
    Source: Media Week (UK)
     
    		• Stringham Poised to Lead Y&R Brands
    		• Lowe Wins Regent Global
    		• Weight Watchers in Play
    		• NYT, Monster Join Forces
    		• Credit-Card Giant Targets Web, Print
    Source: AD Week
     
    		• Malaysian minister defends ad policy
    Source: Gulf News
    		• At 3GSM, a call for mobile-ad standards
    Source: ZDNet Asia
     
    		• Zam Not Against Pan Asian Faces In Advertisements
    Source : Bernama
     
    		• Journal Sentinel joins Google ad program
    Source: Bizjournals.com
     
    		• Loizides:Media Technology Futures... Pick Up, It's An Advertiser Calling
    		• Davis: Just An Online Minute... The Other Shoe Drops In Edwards Campaign
    		• Why Can't Google Sell Premium Radio Ads?
    		• What's On Your DVR? (With Apologies to Capital One)
    Source: Media Post
     
    		• Chinese Advertising Up 18% in 2006
    Source: eMarketer
     
    		• Baidu Quarterly Profit Rises Fivefold on Ad Sales
    Source: Bloomberg
     
    		• J&J film takes drug ads into new territory
    Source: Reuters
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