DTH

WorldSpace kicks off satellite awards initiative

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MUMBAI: WorldSpace Satellite Radio is looking to provide subscribers with a personalised listening experience throughout this month.

It kicked off 'Honors Week' with its own inaugural satellite radio awards show, Worldspace Honours, on 12 February 2007 live from Studio 2 at Abbey Road, the legendary recording studio of The Beatles.

WorldSpace Honours is the first satellite radio award show to recognise music and artistic contribution by artists from more than 20 musical genres represented on WorldSpace channels ranging from Up Country to Jhankaar and The System to Shruti. The honorees will be chosen by WorldSpace’s executive selection committee made up of programming staff from each of the 20 channels represented.

WorldSpace Satellite Radio VP global programming William Sabatini says, “WorldSpace Honours presents a completely new format for satellite music awards and was created to reflect the diversity of our music programming, the expertise of our staff, and the broad range of preferences of our subscribers. We are also thrilled to be announcing our choices for the WorldSpace Honours, live from the prestigious Abbey Road Studios.”

WorldSpace VP content marketing Ted Kelly, and WorldSpace india director of network programming Velu Shankar will host the awards show and will announce this year’s 23 honourees. Specialty programming is being created by the company to showcase each artist and will include interviews, career highlights, background information and their music.

Subscribers can listen throughout the day for all honourees and can tune in to their favorite WorldSpace Satellite Radio channel from 16-19 February 2007, when each honouree’s works will be showcased throughout the weekend.

“Honours Week” will also feature the second annual “UPop @ Abbey Road Sessions” which has officially kicked off with the Honours Award Show on 12 February 2007 and run through 15 February. The sessions feature four days of performances and recording sessions from some of yesterday’s and today’s stars, live from Abbey Road Studio 2. Additionally, WorldSpace will again host the global broadcast of Europe’s biggest music event—the Brit Awards—on Feb. 14. The live broadcast will feature backstage and red carpet interviews, celebrity appearances and performances by more than a dozen superstars.

Channels that will air music of the honourees include including Maestro, Riff, Potion, Radio Voyeger, Spin, Surabhi, Ghandharv, Jhankaar, Spandana and Moksha.

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