14 February 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 44
Adex Analysis








 


Real Estate advertising on TV in 2006
Nearly four times growth in ad volumes of Real Estates on TV in 2006 over previous year - AdEx India Analysis.

 
 

Executive Dossier
'The focus for Nick in 2007 is to drive reach'
Interview with Nick India vice president & general manager Nina Elavia Jaipuria.

Media, Advertising & Marketing Watch
Publicis promotes Partha Sinha to regional strategist for Asia
Publicis' Partha Sinha has been promoted to regional strategist for Publicis Asia and will primarily focus on new initiatives.

Reliance Capital buys 6 per cent in GBN via open market
Anil Ambani's Reliance Capital acquires 6.27% stake in GBN through open market transaction on BSE.

STB availability key to Cas success
Availability of set-top boxes one of the key concerns for the successful roll out of conditional access system.

AAAI to kick off 'Goafest' on 20 April

Bhardwaj joins Ambience as executive creative director

Gladrags' south zone hunt ends, finale t'cast on Star One

Galli Galli goes to the 'gallies'
Ofcom reviews the role of public service broadcasting on kid's TV in UK
BKN inks 2 broadcast deals & toy deal for TV series 'Dork Hunters from Outer Space'

Breakthrough releases HIV/AIDS multimedia campaign

Narayan Rao elevated to NDTV Group CEO

Radio Mirchi launches 'Bade Log Badi Baatein'

'Boogie Woogie' to make a comeback on Sony

TV Ratings
Top 10 Programmes (28/01/2007 to 03/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/01/2007 to 03/02/2007)
Star Plus
Zee TV
DD1
Sun TV
Star One
Sahara One
Gemini TV

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Today's Newsbreakers.......India
    		• Group M to fix Future Media's pricing strategy
    		• Mayur Suitings on expansion mode
    		• Kuoni re-brands biz travel division
    		• Toyota studies Indian market for launching 'Prius'
    		• Bajaj Auto launches new 200 cc bike
    Source: Hindu Business Line
       
    		• Telcos to beef up advertising
    		• Bengal to brand potato varieties
    		• Bajaj Auto launches new 200 cc bike
    Source: Financial Express
      
    		•  Twice as nice
    		• Prabhat Khabar sale put on hold
    Source: Business Standard
      
    		•  Law & Kenneth walks away with Haier Appliances
    		•  O&M's campaign on HIV/AIDS to address an affected woman's turmoil
    		•  Alok Lall, Saatchi & Saatchi's Delhi branch head, on his way out
    		•  Capital's creative head joins Bates Enterprise, Delhi, as ECD
    		•  Salman Khan to endorse Mayur Suitings
    Source: Agency Faqs
    		• Grounded: Pitch fee norms fail to take off
    		• When advertising marries marketing
    		• Short circuit
    		• Beyond the Nilgiris
    		• Bawdy copy
    		• Mixed doubles
    		• Brand launches
    		• Annoying but engaging
    		• Real man of genius
    		• A few good men
    Source: Economic Times
      
    		•  Chandigarh: Ad belies Admn’s stand on weeding out stalls from Rose Fest
    Source: Indian Express
      
    		• Kids impact brand purchases
    Source: Hindu
      
    		• High Court flays deceptive use of Zee trademark
    Source: DNA
     
    International News
    		• UK online advertising spend rises in 2006-report
    Source: Reuters
     
    		• MediaCom tops agency billings for fifth year
    		• Former MindShare Direct boss to head new agency
    		• April forecasts show TV ad revenue slump
    		• GCap to focus on agencies and brands
    		• Carat and Mediaedge:cia make Philips shortlist
    Source: Media Week (UK)
     
    		• $350 Mil. in Fox Media Moves to Vizeum
    		• Toys R Us Taps SRI for Review
    		• Jeep Looks Beyond BBDO
    		• Aflac Realigns Marketing
    Source: AD Week
     
    		• Local Online Video Ads to Hit $371 Million in '07
    		• J. C. Penney To Launch New Brand Positioning
    Source: Brand Week
     
    		• AdStar to Use Nokia's S60 Platform to Trial End-to-End Advertising Service for Mobile Online Publishers
    Source: TechWeb
    		• Omnicom quarterly profit up 10 percent
    Source: ABC News
     
    		• Advertising is creeping onto cellphones around the globe
    Source : IHT
     
    		• Trouble moves UGC into ad breaks
    Source: Digital Spy (UK)
     
    		• Covering All Bases: CBS RIOT Sells Cross-Platform
    		• Marchese:Online Spin... All The News That's Fit To Monetize
    		• Just An Online Minute... Edwards Blogger Decamps
    Source: Media Post
     
    		• AUSTRALIA: Online ads set to claim third place
    Source: Asia Media
     
    		• Automotive Advertising Awards Program Set for New York
    Source: Yahoo! News
     
    		• New ad campaign puts focus on regional tourism
    Source: ABC Online
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