AAAI to kick off 'Goafest' on 20 April

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the annual ad festival Goafest will be held on 20 and 21 April 2007.

"Goafest has already emerged as the most coveted advertising awards festival in India. And going by the 1200 participants last year, and the 2000 participants expected this year, we will be the largest show in Asia, AdFest in Pattaya included," said AAAI president Srinivasan K Swamy.

This year Goafest will give away creative and media awards, a move that will provide creative and media agencies professionals to look at advertising holistically and understand how each is as important as the other.

"Goafest 2007 promises to be bigger and better. We are moving many steps forward to provide a truly international experience. We are looking forward to hosting extremely prestigious international creative and media personalities who will be the speakers this year," says AAAI Goafest Committee chairman Arvind Sharma. "Special package for under 30's will of course continue."

Sharma promises "right from the design, to the d?cor, to the speakers to the entertainment and the food the endeavor will be to set standards never before seen in Asia. It will be a perfect opportunity for delegates who share a passion for advertising to mix and bond with each other."

Swamy added, "This year's AdVillage design is very unique and we will be building many air-conditioned structures on the beach so that all activities, exhibitions and even the Seminars are at the AdVillage on Cavelossim beach. The Awards will be presented in an open-air auditorium."

Last year AAAI created an opportunity for all advertising professionals of India to meet and celebrate great advertising work. It turned the one-evening AAAI creative awards to a full-fledged two-day festival covering awards, seminars and exhibitions mixed with sun, sea, fun and frolic. It was a unique opportunity for the under 30s in the profession to attend Goafest under a low all-inclusive delegate fee which included travel, stay, food, admission to seminars, etc.

This also presented to them an opportunity to interact with not just the Indian gurus of advertising but also meet some international personalities well known in their respective fields like Paul Kemps Robertson, Neeraj Nayar, Tom Savigar and Michelle Kristula-Green to name a few.

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