13 February 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 43
Media, Advertising & Marketing Watch








 


HC refuses stay on sports telecast ordinance
Delhi High Court refuses stay ordinance asking private sports channels to share live feed of cricket with Prasar Bharti.

 
 

Ratings: Discovery maintains lead in infotainment
Tam data shows that Discovery has increased its lead over archrival National Geographic Channel.

Trai not for mandated Cas in rest of India
Trai feels Cas should roll out voluntarily rather than be mandated in other parts of the country.

BBC World, Synovate launch global survey partnership

Rajesh Mehta joins Emami as vice president marketing

Nielsen issues a report on Super Bowl ads

Aviva to review sponsorship of global events

'Dora The Explorer' is the number one toy license in the US

AFP to launch international news service

ETV Bangla to become pay in Kolkata CAS areas

Bollywood goes mobile with Barcelona launch

HT Mobile selects Intec architecture solution

WorldSpace with special Valentine's Day offer

TV Ratings
Top 10 Programmes (28/01/2007 to 03/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/01/2007 to 03/02/2007)
Star Plus
Zee TV
DD1
Sun TV
Star One
Sahara One
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Mayur drops Sehwag; Salman to endorse rand
    Source: Financial Express
       
    		• PVR plans tie-up with Red Bull
    		• Premier's Tea to open more `tea boutiques'
    		• IOB launches two products
    		• Idea offer on Valentine's Day
    Source: Hindu Business Line
       
    		• Portal boom reflects real estate surge
    		• Value blockbuster
    		• Confident or confused?
    		• Brand barrage
    		• Titan Ind to roll out new watch brands
    Source: Business Standard
       
    		• ClickJobs.com: Even if you don't have a reason, it has the job
    		• Price is a major deterrent in the CAS case, says TAM
    		• AAAI Goafest scheduled to be held in April
    		• Creativity in Indian advertising has a long way to go: Chris Powell
    		• McCann-Erickson, Delhi, brings Sandip Mahapatra aboard to head planning
    		• Arc Worldwide appoints CVS Sharma as head, operations
    Source: Agency Faqs
    		• Sansui signs Rahul Dravid as brand Ambassador
    Source: Economic Times
       
    		• GU forays into new advertising course with a difference
    		• The advertisements we buy
    Source: Indian Express
       
    		• Megasoft launches smart tagging, context based advt engine
    Source: Money Control
       
    		• No court order now on sports ordinance
    Source: Hindu
       
    		• Liquor ad earns Mohanlal public wrath
    Source: CNN-IBN
       
    		• Vodafone faces tightrope walk on Hutch brand
    		• Celina to launch her clothesline
    Source: DNA
       
    		• Govt bans hoarding in Venezuela
    Source: NDTV.com
     
    International News
    		• Yahoo mobile advertising platform to span 19 countries
    Source: DM Europe
     
    		• China's ad expenditure via newspapers, TV and magazines up 22 pct in 2006
    Source: Peoples Daily Online
     
    		• MediaCorp to have common head of advertising sales across TV, radio and print
    Source: Yahoo
     
    		• Hyundai Taps Ewanick as Chief Marketer
    		• McCann's DiSesa Takes New Role
    		• $600 Mil. Philips Eyes 2
    		• CP+B Readies 'Edgy' VW Push
    Source: AD Week
     
    		• Ad Blitz, Bottle Design Fuel Debate Over Heinz's Sales
    		• GM Decides to Back Off 'Suicide' Ad
    Source: Brand Week
     
    		• Four-sheets central to Auto Trader campaign
    		• iCross eyes European expansion for Spannerworks
    		• Betbrokers signs two-year Racing Post deal
    Source: Media Week (UK)
    		• Sky in TV ad threat to take channels off Virgin
    Source: Independent
     
    		• CBS creates new unit for local advertising sales
    Source: Reuters
     
    		• New Web techniques throw into question how to measure ad displays
    Source : IHT
     
    		• Top Gunn: OMD Ranks As Most 'Creative' Media Shop For Third Straight Year
    		• Corr:Media Creativity... Luxor Has Big Balls
    		• Davis: Just An Online Minute... Google In Copyright Gaffe
    		• Mulcahy:Online Spin... Love Is In The Air
    Source: Media Post
     
    		• South Africa's leading daily advertising, marketing
    Source: Bizcommunity.com
     
    		• Nielsen Forms Digital Plus for Set Top Boxes
    Source: TV Week
     
    		• Dow Jones WSJ January Ad Sales Climb
    Source: AOL.com
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