DTH

Bollywood goes mobile with Barcelona launch

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/dth-images/2016/04/27/DTH_1.jpg?itok=bamG4Smw

MUMBAI: The world’s largest film industry joined forces with the global mobile communications world today in spectacular fashion - as Bollywood premiered its first feature films for mobile viewers at the 3GSM World Congress (February 12-15) in Barcelona.

The Congress marks the start of the adaptation of thousands of vibrant Bollywood productions for the mobile screen - a development that could have a huge impact on the global mobile entertainment market, already worth some $US23 billion.

The Bollywood Mobile Initiative is driven by Roamware, the global leader in roaming and mobile connectivity solutions; Hungama Mobile, the world’s largest aggregator, developer and publisher of Indian entertainment and Bollywood content; Sanjay Gupta, a leading Bollywood director; and the GSM Association (GSMA), the global trade association for mobile operators.

Roamware’s Media Call technology is providing the capability to integrate the cinematic content into the everyday mobile experience for film fans.

"Media Call redefines mobile communications from voice to visual media, enabling the sharing and promotion of film clips to accelerate the growth of the mobile movie market," said Bobby Srinivasan, CEO of Roamware.

Two Bollywood short films "Zahir" & "Matriomony" were premiered in Barcelona today. These films are a part of the feature film 'Dus Kahaniyaan' (10 Stories) produced by Sanjay Gupta of White Feather Films, starring more than 20 leading Bollywood stars including Dia Mirza, Suneil Shetty, Sanjay Dutt, Neha Mandira Bedi, Aftab Shivdasani and many others. Sanjay Gupta is one of Bollywood's leading filmmakers who has produced and directed many hugely popular movies such as Kaante, Musafir and Zinda.

The films demonstrate the viral potential for Bollywood movies on the ‘fourth screen’ –the mobile device. Set pieces with action and dialogue scenes interspersed with song and dance make the vibrant, fast moving movies a compelling entertainment experience for the mobile viewer.

"Bollywood today is the world’s largest movie industry, producing more than a thousand movies a year with an audience of more than two billion viewers across 127 countries. Formatting that content for the mobile audience and ensuring simplicity of delivery and accessibility provides staggering reach and revenue possibilities," said Bobby Srinivasan, CEO and Chairman, Roamware.

"The GSMA is delighted to welcome the stars and directors from the Bollywood world to the world’s largest mobile event," said Bill Gajda, Chief Marketing Officer of the GSMA. "We are excited by the tremendous potential for Bollywood entertainment on mobile phones, and delighted to support the efforts of Roamware and Hungama Mobile in their commitment to bringing a rich array of Indian film entertainment to the fourth screen for a global audience of millions."

"India is the fastest growing market in the mobile world, and the world’s fourth largest market. It has the potential to be the largest market globally by 2010. It is the most logical market from which to launch the mobile movie industry and present a brand new avenue of cinematic entertainment for mobile users everywhere. The potential is truly amazing. Hungama Mobile has already launched a Bollywood channel directly on operator decks around the world in nearly 30 countries, with over 70 operators. This channel contains music, imagery, video and games from Bollywood. Showcasing Bollywood movies on mobile is a natural extension both as a tremendous new marketing opportunity as also revenue for all the stakeholders," said Neeraj Roy, Managing Director & CEO, Hungama Mobile.

Hungama Mobile’s content assets and a two year foray in taking Bollywood to the mobile world, coupled with Roamware’s global reach, holds huge promise for the mobile market. The dramatic evolution of communications technology, from download speeds and battery life to compact form factors, screen sizes and resolution, as well as memory enhancements, means mobile devices are now capable of delivering a compelling, high quality and uniquely personal viewing experience.

Bollywood is one of the fastest growing entertainment industry segments and has an appeal not only for the 150 million mobile phone users in India but for markets across all continents. Indian cinema is now dubbed in over 35 languages and accounts for as much as 16.5% of theatrical business in markets such as UK. Indian films have made it into the top 10 charts in markets such as USA, UK, Germany, Australia, Singapore and South Africa. More than 3.6 billion admission tickets are sold each year, across the world and now Hungama Mobile and Roamware will take this to some 2.5 billion mobile screens.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Planetcast-800x800.jpg?itok=K1_lgkLz
AION Capital to acquire majority interest in PlanetCast Media Services

NEW DELHI: AION Capital Partners Limited (the “AION Fund”) is to acquire a majority interest in PlanetCast Media Services Limited (earlier known as Essel Shyam Communications Limited) from shareholders including affiliates of the Essel Group, the Shyam Group and private equity firm Kubera Partners...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/17/Paolo-Agostinelli.jpg?itok=bepJSWAT
Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar

Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/14/dishtv%26videocond2h.jpg?itok=6Bf9eWDS
Dish TV Videocon Ltd. may start operations in Sept '17

MUMBAI: With no roadblocks apprehended and approvals going ahead, the new merged direct-to-home (DTH) behemoth may start operations in September 2017. As reported by www.indiantelevision.com earlier, the new merged entity Dish TV Videocon Ltd. is set to create the single-largest DTH company in...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/CareView%20%281%29.jpg?itok=b8g5Lo56
CareView becomes Dish Network's private cable operator

CareView Communications, Inc., an information technology provider to the healthcare industry, executed an agreement with Dish Network, LLC, a Colorado company, to become a Private Cable Operator (PCO).

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/09/Jawahar-Goel-800x800.jpg?itok=t4Gf1lM-
Dish TV, Videocon d2h merger: CCI seeks TRAI views

MUMBAI: CCI has sought TRAI's views on the proposed merger of Dish TV and Videocon d2h and as to whether or not the deal, leading to formation of Dish TV Videocon Ltd., will violate anti-trust laws. Dish TV, owned by Zee Entertainment (ZEEL) and the DTH arm of Videocon Industries had in November...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/06/v2h%20%281%29.jpg?itok=B8qYO9t2
Videocon d2h partners Netflix for HD Smart Connect

Videocon d2h has signed a deal with the internet television network Netflix. With this partnership, Videocon d2h connected box customers will now be able to access seamlessly the extensive library of Netflix TV and movie titles.

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/charles-ergen-800x800.jpg?itok=RxHacnoe
Dish Network rev flat in '16 despite declining pay-TV subs

BENGALURU:  The fourth largest US pay-TV player Dish Network Corporation (DNC) reported almost flat revenues for the year ended 31 December 2016 (FY-16, current year, quarter ended 31 December 2016 – Q4-16, current quarter) as compared to the previous fiscal. Though Dish reported 2.164 million...

DTH DTH Operator
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/21/dish-icici_0.jpg?itok=z4hD2NXx
DishTV partners with ICICI for digital payments

MUMBAI: DishTV has tied up with ICICI Bank by consolidated assets, to make payments and recharges easier. The association enables subscribers of the DTH platform to recharge their connections on any Unified Payment Interface (UPI) enabled app and through *99#, a National Unified USSD Platform (NUUP...

DTH DTH Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/13/arun%20%281%29.jpg?itok=c99t41lg
DishTV adds Discovery’s sports channel ‘DSports’

DishTV has added the newly launched sports channel ‘DSports’ from the house of Discovery Communications. With this addition, DishTV now offers a total of 13 sports channels in Standard Definition, the highest to be offered by any DTH service provide.

DTH DTH Operator

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories