28 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 77








Media, Advertising & Marketing Watch

FM radio auction deferred to 14 January
Government postpones financial Bidding for remaining 97 FM radio stations across 48 cities; new dates are 14 and 21 January.

 

Govt must set deadline for voluntary Cas to take off: Trai
 Trai suggests government to set deadline for rolling out voluntary Cas in 55 cities; phases to spread over 3 years from October 2008.

Maker of Sthree Shyam Sunder dies
 Maker of Malayalam popular serial Sthree and Asianet Suvarana's chief creative officer Shyam Sunder dies at the age of 44.

Tare Zameen Par goes tax-free in Delhi
 Aamir Khan's Tare Zameen Par is declared tax-free in Delhi; film rakes in around Rs 150 million at the box office in the first 3 days.

Aegis acquires Belgian based search agency Extenseo

NDTV Good Times offers Kingfisher swimsuit calendar on bid

Cogito Consulting appoints Minitha Saxena as VP

SMRT launches Tunnel TV in Singapore

Sakaal to foray into TV broadcasting biz in 2008

Disney-MGM Studio to be called Disney Hollywood Studio from January
Kelloggs looks to hook kids with Xbox

BBC invites pitches for youth shows in UK

Two FM stations hit airwaves in Puducherry

Chennai Open 2008 to air on 16 TV channels

Animal Planet to launch Planet Wild on 31 December

Jump Games launches mobile game on Return of Hanuman

Games2Win launches Fantasy Cricket

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Draftfcb bags Rs 100-cr biz
    		• Lawrence & Mayo eyes presence at retail chains
    Source: Hindu Business line
     
    		• Brand association
    Source: India Today
     
    		• Dabur India to foray into milk segment
    		• Sadanand Menon: Need more informed arts sponsorship
    Source: Business-Standard
     
    		• 'The Return of Hanuman' to begin new era of animated movies
    Source: DNA
     
    		• Reality Check: Measuring a brand's image against consumer experience
    		• ADAG to produce regional films
    		• EPL loses millions of fans
    Source: Economic Times
     
    		• Ad money begins to trickle in for bloggers
    Source: Livemint
     
    		• Whip cracked against illegal hoardings
    Source: E-Pao.net
     
    International News
    		• QVC, HSN Explore Deal
    		• NFL Preps 3-Way Simulcast
    		• 'Player-Gen' Spot Slated for Super Bowl
    Source: Ad Week
     
    		• Political Ads Corner Air Time in Iowa
    Source: TV Week
     
    		• Nielsen: Nearly 60% of Web Searches on Google
    		• BPA Unveils New Consumer Marketing Rules
    		• Lifetime, Paltalk to Get 'Matched' on Web
    Source: Media Week
     
    		• Social Network Ad Spend to Grow 70% in '08, Surpass $1.5B
    Source: Marketing Vox News
     
    		• Giuliani invokes 9/11 in ad campaign
    		• Paul Touts Bio in New Ad in NH, Iowa
    Source: Yahoo
    		• Christmas TV ad spending up by £10m
    Source: Guardian
     
    		• Nike, Coke try to inspire with New Year's ads
    Source: Emirates Business 24/7
     
    		• Bloomberg not running but buying ads in Iowa, New Hampshire
    Source: Newsday
     
    		• Valassis to launch RedPlum advertising service and Web portal
    Source:DetNews.com
     
    		• Takashimaya Third-Quarter Net Rises on Rent, Advertising Costs
    Source: Bloomberg
     
    		• Mongkol pressing ahead with controls on alcohol advertising
    Source: Bangkok Post
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