20 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 72








Media, Advertising & Marketing Watch

DTH, Internet pushing media and entertainment in India: report
 E&Y study says DTH to emerge as leader amongst digital platforms; media and entertainment business models undergoing seismic shifts.

 

Entertainment, media policy to take shape by January: Dasmunsi
 I&B minister says future policy for entertainment industry would be decided by mid-January at a plenary in Mumbai.

Swarup tells NBA to submit Code by its 31 January deadline

IBN 7 to be merged with GBN; 5:1 stock split announced
GBN announces merger of IBN-7 within itself after acquiring balance stake in holding company JV and a 5-for-1 stock split.

Now it’s Taare Zameen Par in the multiplex war
 It is almost de rigueur that when a big film is slated for release there has to be some noise at the multiplexes; so it is with TZP.

Zee Next initiates novel marketing strategies

TNS acquires Landis Strategy and Innovation

Clio Awards announces executive jury chairs

BBC World triumphs at World Travel Awards

Neptuno Films signs commercial contracts with C4U

Spacetoon Media to handle Marvel's licensing, merchandising business in India
Aamir Khan and Tare Zameen Par crew in Pogo's M.A.D

Fourth edition of ESS' PHL initiative kicks off tomorrow

Yogesh Radhakrishnan quits Zee's Mideast arm Real Media

Shareholder ok for Aastha sale to Vedic Broadcastings

MTV Games in pact with Jerry Bruckheimer

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Warring Bombay Ad Club, AAAI join hands on awards
    		• HC restrains TVS from selling recently-launched bike Flame
    		• JB Group first Indian co to sponse women tennis tournament
    		• Viacom, Microsoft sign advertising, content deal
    Source: Economic Times
     
    		• Kushagra Software drops plan to take stake in Tara Advertising
    		• Royal Classic to take Smash abroad
    		• Marico targets kids with new sub-brand under Parachute
    		• The imperatives of B2B branding
    		• The business of business education
    		• For a complete brand
    		• Creative Chairmen
    		• Celebrities are commodities
    Source: Hindu Business line
     
    		• Reliance Brands readying premium play
    		• It just doesn’t ad-d up!
    Source: DNA
    		• O&M, Lintas gear up for battle on India’s rural turf
    		• Media and entertainment industry growth to double soon: study
    		• Scooters zip ahead in two-wheeler sector slump
    		• Dabur’s ‘new’ avtaar
    		• Tax structure overhaul to boost entertainment sector
    Source: Finanical Express
     
    		• Proctor as Cannes Lions media jury president
    Source: Times of India
     
    		• Dabur, Spain`s EatOut in restaurant foray
    		• Reliance Brands targets acquisitions for growth
    		• Yakult Danone launches probiotic drink
    		• Tata Sky eyes 8 mn subscribers
    		• Digital TV to become more popular by `10
    Source: Business-Standard
     
    International News
    		• Microsoft and Viacom Sign Content, Ad Sales Deal
    		• Zenith's Kris Magel Jumps to Initiative
    		• Local TV Ad Spend Drops 8.7% in Q3
    		• Nilesen Inks Multi-Year Pact With INVIDI
    Source: Media Week
     
    		• Hayes Hits Back at UM
    		• Doritos Narrows Super Bowl Song Search
    Source: Ad Week
     
    		• IOC awards Internet rights in China for 2008 Olympics to CCTV.com
    Source: Xinhuanet
     
    		• Young drivers targetted in new advertising campaign by Govt agency
    Source: Radio New Zealand
     
    		• Study: Exposure of Alcohol Marketing to Youths Dips 6% From 2001-2006
    		• FCC Postpones Decision on Embedded Ads
    Source: Brand Week
    		• 85% of UK homes have digital on main set
    		• Ofcom advertises Surrey digital multiplex
    Source: Digital Spy
     
    		• Internet giants settle gambling ad claims
    Source: Financial Times
     
    		• WPP wins Glaxo's U.S. consumer health account
    Source: Reuters Health
     
    		• Crain Named Advertising Age Associate Publisher
    Source: Earthtimes
     
    		• Advertisers Get More Mileage From Hybrids
    Source: TV Week
     
    		• Kenya: Campaign Ad Spend to Hit Sh200 Million Mark
    Source: AllAfrica.com
     
    		• G Advertising's View on SEO vs Aesthetics? Beauty and the Beast
    Source: Yahoo
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