18 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 70








Media, Advertising & Marketing Watch

INX News ropes in Sourav Ganguly as brand ambassador
 INX News ropes in Sourav Ganguly as brand ambassador; cricketer to present a show on NewsX and also play a programing role in 9X.

 

GBN buys out New Vernon's stake, ups holding in Jagran TV to 55%
 Global Broadcast News buys out Mauritius-based New Vernon's 10.01% stake for Rs 200 mn; ups holding in Jagran TV to 55%.

Trai firm on broadcasters implementing non-Cas Tariff Order
 In meeting, the Telecom Regulatory Authority of India stays firm and asks broadcasters to give a la carte rates for non-Cas areas.

Interactive Television acquires media rights for Fun Cinemas
Interactive Television bags on-screen media rights for 11 Fun Cinemas; all ad deals on the multiplexes will be routed through this.

Executive Dossier
'We are keen on bringing in more channels'
Interview with Discovery Networks India MD Deepak Shourie.

Percept to launch Bollywood merchandise

F1 Abu Dhabi Grand Prix ropes in Etihad Airways as sponsor

NDTV Imagine kicks off marketing campaign

Big FM launches Raahat Ek Abhiyaan campaign

Mediaedge:cia triumphs at Haymarket Media Awards

Origami sets up Dubai operations

Noggin to expand programming for preschoolers

Auction for FM stations deferred

ICL to organise five tournaments in 2008

dishtv launches edutainment games service Minikids TV

Indiagames teams up with Level Up to launch two games

TV Ratings
Top 10 Programmes (02/12/2007 to 08/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/12/2007 to 08/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Sony Entertainment TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Tests Down Under to fetch Rs 70 cr for ESPN-Star
    Source: Economic Times
     
    		• Amar Chitra Katha, Tinkle comics to go multi-platform
    		• German liqueur brand takes a shot at India
    		• Comics are serious business
    		• Wadhawan forays into lifestyle retail
    		• Tata Tea to play ball with UK football club Arsenal
    		• `India Shining` a mistake: Advani
    Source: Business-Standard
     
    		• First ad, first time, Bobby Deol is upbeat
    Source: DNA
     
    		• Reevoo launch first consumer ad campaign: “Don’t buy a turkey this Christmas”
    		• Mediaware Infotech Releases Software for Corporate Advertisers
    Source: TechWhack
    		• Spencer’s to infuse Rs 3,000 cr for new look
    		• Madison Avenue forecast not so grim
    		• Show me the way
    		• Facebook reverses its stand
    		• Parents aren’t happy about this meal
    		• Marico, Lakme & Dabur draw up growth plans in beauty & wellness
    		• Videocon renews bid for Daewoo
    Source: Finanical Express
     
    		• India’s Madison Avenue heads for suburbs, driven out by rising rents
    Source: Livemint
     
    		• Wadhawan enters lifestyle biz
    		• Rediff expands iShare platform
    Source: Hindu Business line
     
    International News
    		• Ad Groups Want to Block FCC Rule-Making on Product Placement
    Source: TV Week
     
    		• Carroll Follows Dru as TBWA's CEO
    		• Target, Wal-Mart Top Holiday Survey
    		• Will Y&R Have to Wait a Year for Granger?
    		• Q&A: Denuo's Tobaccowala
    		• Patterson Enters Gaming Realm
    Source: Ad Week
     
    		• Holiday Ads Are Tops With Consumers
    		• Who's the Sponsor Again? Grey Goose Plays It Subtle
    		• P&G Gets Personal To Fight Age-Old Problem of Aging
    		• Kimberly-Clark Eyes Alternatives to the :30
    Source: Brand Week
     
    		• AdReady Displays $10M
    Source: Red Herring
     
    		• Clients Push for Web Upfront Sales
    		• RADAR: MediaAmerica¿s Adult Power Tops
    Source: Media Week
    		• Italy October advertising spending up 8.9 pct year-on-year - Nielsen
    Source: ABCmoney.co.uk
     
    		• Mediaedge:cia raises bar in online advertising with dynamic new team
    Source: AME Info
     
    		• Omnicom Announces Creation of Diversity Development Advisory Committee
    Source: CNNMoney.com
     
    		• Philips Files Suit to Stop False Advertising Campaign for Braun Shaver
    Source: WELT ONLINE
     
    		• Auto Industry Banks on Internet Advertising
    Source: Marketing Pilgrim
     
    		• Lamar Advertising Company Announces New Board Member
    Source: Business Wire
     
    		• Adwatch: Romney Ad Raps Huckabee
    Source: Guardian
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