17 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 69








Media, Advertising & Marketing Watch

VAS on mobile expected to jump to Rs 42 billion by 2011
 The mobile value-added services market in India has reached Rs 28.5 billion; it is slated to rise to Rs 42 billion by 2011.

 

Broadcasters to meet Trai on Monday for withdrawal of a la carte
 Broadcasters to meet Trai on Monday to discuss on a la carte tariff order for non-Cas areas; to decide on moving Delhi HC after that.

Agrani Satellite to invest $64 mn in ProtoStar
Subhash Chandra-promoted Agrani Satellite Services Ltd is acquiring 14% stake & will invest $64 million in ProtoStar satellite.

RGV alleges violations by T-Series, ends pact for 14 films
Ram Gopal Varma formally terminates MoU with Supercassettes Industries for audio and home video rights of 14 films.

BBC Trust launches Jo Bola Wohi Sikander campaign

9X ropes in Emami as associate sponsor for Mission Ustaad

Radio One to run Ultimate Aussie Cricket Fan contest

Amrita TV to launch series of live events in Middle East

Kenya's Yunasi is BBC's Next Big Thing

Pogo announces winners of Amazing Kids Awards

Foxtel relaunches Gamesworld service

CNN Digital Network gets highest audience in 11 years

Radio reaches 233 million listeners per week in the US

TV Ratings
Top 10 Programmes (25/11/2007 to 01/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/11/2007 to 01/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• The top ten best and worst celeb ads revealed
    		• David Beckham strips off for Giorgio Armani ad
    		• Not a single penny spent to advertise Shastri's message
    Source: Economic Times
     
    		• UTV ready to go it alone in Hollywood
    Source: Hindu Business line
     
    		• Nepali coffee to get its logo
    Source:The Hindu
     
    		• Anti-BJP ads on Gujarat polling day
     Source: Times of India
     
    		• Rebels’ ads lampoon Modi, Advani
    Source: Indian Express
    		• Percept to renew Sreesanth contract
    		• FM radio auction goes off air again
    		• ESPN-Star to sell ICC`s overseas rights
    		• Reuters India plans co-branded course
    Source: Business-Standard
     
    		• ‘Advertising survives on young blood’
    		• Animal capers in the ad circus
    Source: Livemint
      
    		• Tatas in driver’s seat for Ford brands
    		• Knot Branded
    Source: Finanical Express
     
    International News
    		• $300 Mil.+ Lunesta Account in Play; McCann Defends
    		• Qwest Selects DraftFCB
    		• Heineken Shifts $100 Mil. to Wieden
    		• PETA Spars With Milk Board, Mars
    Source: Ad Week
     
    		• Amex Blends Commercials With Series on '30 Rock'
    		• IHOP Marketer To Exit Following Account Review
    		• Carl's Jr. Expands Breakfast Burrito Menu
    Source: Brand Week
     
    		• McDonald's Reaches A New Low: Advertising On Report Cards
    Source: American Chronicle
     
    		• As Internet ad market grows, advertisers want better audience meaures
    Source: Canoe
     
    		• Study: U.S. Web Users Visiting Social Nets in Staggering Numbers
    Source: Media Week
     
    		• Sales up after Becks pants ad
    Source: Manchester Evening News
    		• ABS-CBN to sue Nielsen research firm
    Source: Inquirer
     
    		• FEATURE: Real estate sales and advertising enter cyberspace
    Source: Taipei Times
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• Social Networks to Connect With $4B in Ads
    Source: Red Herring
     
    		• adsense gives publishers more ad control
    Source: BizReport
     
    		• Edwards Ad Focuses On Health Care Divide
    Source: CBS News
     
    		• Webkinz gets flak for advertising to kids
    Source: Globe and Mail
     
    		• Post-poll blues likely to hit agencies
    Source: The Australian
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