14 December 2007Newsletter SubscriptionEmail this Page

Volume 19 - Issue No: 68








Media, Advertising & Marketing Watch

Spice launches TV on mobile, to offer ICL live
 Spice Telecom launches TV on mobile; ties up with Indian Cricket League to offer live coverage of 20:20 matches to its subscribers.

 

TV18 partners with Forbes to launch biz magazine in India
 TV18 to partner with Forbes Media to launch business magazine in India; pact includes introduction of other Forbes products.

Broadcasters yet to submit à la carte rates, likely to move Delhi HC
 Broadcasters have not submitted the à la carte rates of their channels in non-Cas areas; likely to move the Delhi High Court.

Taj Mahal to re-release in February
Taj Mahal to re-release in mid-February to coincide with the Taj Mahal commemoration event in Agra.

Percept's Allied Media bags Rs 200 mn Su-Kam media duties

KSIC turns around with novel marketing strategies

Britannia protects Good Day, wins injunction against Unibic

Radio City ties up with 'I am Legend'

Bindass kicks off 'One Show Exhibition'

3COM appoints new regional product marketing manager

CNBC-TV18 to launch Business Trivia Challenge

Cartoon network to bring games on mobile
Nick to be Santa for kids this Christmas

Bindass to relaunch 'Lagegi' as 'Hass Ley India' 08

CNN expands newsgathering operations in UAE

Spice launches SMS services in 12 Indian languages

TV Ratings
Top 10 Programmes (25/11/2007 to 01/12/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/11/2007 to 01/12/2007)
Zee TV
Star Plus
Sun TV
DD1
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Percept bowls Sourav, ends pact
    		• Britannia gets injunction against Unibic ads
    		• `I want to do away with the hierarchical system in Lowe`
    		• TVS keeps Flame debut low key
    		• Forbes in alliance with TV18 for India foray
    		• Hungama, Friend Media join forces to fight against piracy
    Source: Business-Standard
     
    		• Allied Media bags Su-Kam account
    		• Hyundai’s contest for i10 car
    		• Impact of Yuvraj case on sports talent market
    		• Bisleri to back water sports
    Source: Hindu Business line
     
    		• BJP, Congress locked in advertisement war
    Source:The Hindu
     
    		• Sania says sorry for ad shoot inside mosque
    Source: Indian Express
      
    		• Ad industry still bets big on cricket
    		• Now, cricket comes live on Spice mobile
    Source: Finanical Express
     
    		• Spice ties up with ICL for providing live coverage
    		• Sania apologises for shooting inside the mosque premises
    		• Brand building's key to long-term success
    		• Case registered against Sania for ad shoot in Mecca mosque
    Source: Economic Times
     
    		• HUL plans TV shows to promote its brands
    Source: Livemint
     
    		• Deepika Padukone brand ambassador for Tissot
     Source: DNA
     
    International News
    		• WPP leads $25 mln round of financing for Invidi Tech
    Source: Reuters
     
    		• MediaCom Adds GSK Planning in $1 Bil.+ Consolidation
    		• Legacy's 'Truth' Creative Is All Arnold's
    		• FCC's Martin in Firing Line
    Source: Ad Week
     
    		• Murdoch ad squelched by FT, Chinese daily
    Source: CNN
     
    		• ITV2 named media brand of the year
    Source: Digital Spy
     
    		• Mom's the word in new Clinton ad
    Source: Japan Today
     
    		• IAB launches Council for Mobile Internet Advertising
    Source: Direct Traffic Media
     
    		• Webkinz Slammed for Online Ads Aimed at Kids
    Source: Brand Week
    		• Michael Grade upbeat on ITV advertising income
    Source:Times Online
     
    		• Trinity warns of volatile outlook for advertising
    Source: Scotsman
     
    		• Borrell Report: Local Online Advertising To Soar in ¿08
    Source: Editor & Publisher
     
    		• Network CN Adds 120 Advertising Panels in Changsha to its Network
    Source: CNNMoney.com
     
    		• New EU rules crackdown on misleading advertising
    Source: Euronews.net
     
    		• Milk ads are about as flashy as Seahawks CB Trufant gets
    Source: IHT
     
    		• Firms pay £15000 for health ads in waiting room booklet
    Source: Guardian
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