Indiantelevision.com's The Ad Linx Reporter dated 12 December 2007 - Global and Indian advertising news, information and data at your fingertips

12 December 2007

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Volume 19 - Issue No: 66

Adex Analysis

Overview of ad in cricket content during Jan-Oct 2007
TV advertising on cricket genre sees a colossal growth of three times from 2002 to January-October 2007 - AdEx India Analysis.

Media, Advertising & Marketing Watch
B.A.G Films Hindi news channel News24 to launch on 13 Dec
B.A.G Films & Media Ltd will launch News24 on 13 December. the Hindi news channel is under B.A.G Newsline Network (P) Ltd.

Network 18 acquires controlling stake in Infomedia India
Marks entry into print arena with acquisition of 53% stake in special interest and business categories publisher Infomedia India.

Tdsat asks Trai to enforce a la carte tariff order
Tdsat dismisses plea of broadcasters to stay Trai's a la carte tariff order for non-Cas areas; broadcasters may move High Court.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	AB Mauri plans Rs 5-cr campaign to promote bread consumption
	100 international brands to enter retail market
	‘Brand’ Sachin untouched by tax woes
	Reliance Brands, Sixty Group tie up
	Levi Strauss targets value segment
	Source: Hindu Business line

	Managing drop-offs during ad breaks
	Ad Review \| Half-done humour spoils the pitch
	Source: Livemint

	TV channels bet big on youth
	Is the country`s TV market getting overcrowded?
	Maruti to make Suzuki`s global car
	Source: Business-Standard

	Suzuki unveils global car ‘A-Star’
	Source: Finanical Express


	Sania's ad shoot at Mecca Masjid sparks row
	Staying alone is certainly tough, but life is tough too
	Ranbaxy to share Fortis brand name with Dutch co
	Murphy's laws
	A well-heeled Tamara Mellon
	The wild western
	Source: Economic Times

	Reality shows hit TV serials, thousands out of work
	Source: DNA

	Hearing deferred in Yuvraj Singh's contract-signing case
	Source: Times of India

	Sania’s ad shoot sparks controversy
	Source: The Hindu

International News

	IHOP Eyes MDC's Vitro for $80 Mil. Biz
	Virtual Tools Target Travelers
	CXOs Go Mainstream
	Big Media See Reversal of Fortune
	Source: Ad Week

	Survey: Ads in 'Emotionally Engaging' TV Shows Garner High Product Recognition
	TNS: Ad-Supported Media Up 1.3% in Q3
	Source: Brand Week

	FX Readies Rebrand With New Tag Line, Logo
	ESPN Again Punts Off Competition for Ratings Crown
	Source: Media Week

	Benecol to sponsor 'Titchmarsh Show'
	Source: Digital Spy

	Burst, Quattro will partner to sell mobile ads
	Source: Bizjournals.com

	MTV Networks setting up digital ad division
	Source: Reuters

	LG Elec picks WPP, Publicis to strengthen brand
	Source: Guardian

	Networks pay back advertisers as ratings drop
	Malaysia Airports Awards KLIA Indoor Ad Concession To Meru
	ONE Group Spends $1.8M on Campaign Ad
	Source: Yahoo

	David Beckham In Controversial Pants Ad
	Source: Sky News

	Focus Media Announces Acquisition of In-Store Ad Company CGEN
	Source: RedlineChina

	Malaysia Airports Awards KLIA Indoor Ad Concession To Meru
	Source: Associated Press

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