7 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 75
Executive Dossier

'50 per cent of the challenge of filmmaking lies in marketing'
Interview with Entertainment chairman and CEO Ashok Amritraj

 

Media,Advertising & Marketing Watch
B.A.G Films to raise $35 million via FCCB
B.A.G Films to raise $35 million through a FCCB issue; to meet capex requirement for its four proposed TV channels.

Govt. fails to get reactions to Content Code as deadline expires
 No broadcaster posts comment on Content Code even as government's deadline of 5 August expires.

Bharti Airtel partners Google to introduce online services to subcribers
Bharti joins hands with Google to introduce web-based services free of cost to Airtel's broadband customers.

Radio One launches 'Chak De Gang of Girls' contest

TNS India makes two senior appointments

Big FM celebrates friendship day

Microsoft launches Playready for Nokia S series

Hungama TV launches 'Tensai Bakabon'

Mattel India joins hands with Special Olympics

Nick India to premiere 'Alien Vacation' on 12 August

TV18 launches BookMyShow

Intl. Fight League partners Star TV for carriage in Asia

TV Ratings
Top 10 Programmes (22/07/2007 to 28/07/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/07/2007 to 28/07/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• O&M, McCann sweeten the pitch for Perfetti Ven Melle
    		•  Brands fail to make inroads into PC market
    		•  FMCG ad spends dip 5% in first quarter
    		•  A fine blend
    		• Battles in the sky
    		•

    Aircel to raise $2 bn debt for expansion

    		•  Consumer durable majors look at green option
    		•  HUL to announce Mumbai realty buyer next week
    Source: Business Standard
     
    		•

    Mudra, W+K may deepen ties

    		•

    Toyota small car may use Yaris platform

    Source: Economic Times
     
    		•

    ICL nothing more than 'Micky Mouse Cricket': Talat Ali

    Source: The Hindu
     
    		•

    Indian community protest against TV ad

    Source: Times of India
     
    		•

    Ads promoting female foeticide among Indian Canadiansc

    Source: Mangalorean.com
     
    		•  Google wary of behavioral targeting in online ads
    		•  Lenovo's Q1 soars surprise 13-fold
    		•  Nokia, Microsoft to boost mobile entertainment
    		•  Akzo to firm up India presence with ICI buy
    Source: Financial Express
      
    		• Wal-Mart is in; partnership pact signed with Bharti
    		• Distributors plan dharna against FMCG ‘practices’
    		• Nippo Batteries Q1 net jumps on changed product mi
    		• BMW India lines up brand promo efforts
    Source: The Hindu Business Line
     
    		•

    The advertising re-course

    		•

    Small cars may grab a fourth of two-wheelers’ marketshare

    Source: Indian Express
     
    		•

    Maruti offers discounts to boost car sales

    		•

    Nissan to launch 'clean diesel' vehicle in '08

    Source: DNA
     
    		•  Yahoo's Zacharias on breaking down the walled garden
    		•  BigTree Entertainment launches one-stop movie tickets portal
    		• Nautanki.tv launches new version of video ad player
    		• I-Day special: CNBC to count ‘Next 60’ years
    		•  Google and Airtel partner on broadband services
    		•  Sanchit Sanga on video for people, by people
    		•  Zacharias quits, Yahoo! sets up leadership council
    		• O&M contemplates legal action over alleged Mentos ad replica
    		• Chlormint: Timing it perfectly
    Source: Agency Faqs
     
    International News
    		• Guest Column: Matchbox Remembered
    		• Guest Column: How the Arabs Saved My Life
    		• Q&A: SSF's Senior
    		• Beck's Global Business Shifts to Lowe
    		• Fallon: The Impact of a Man and an Agency
    Source: Ad Week
     
    		• Nexstar, LIN Take Companies Off Sales Market
    		• Publicis Agencies Partner With AdGooroo For Search Insights
    		• Oakland Editor's Murder Spotlights Impact Of Local Weeklies
    		• TheStreet.com Buys Corsis To Beef Up Ad Play
    		• MediaCom Restructures -- Again: Gets Creative, New CEO Too
    		• Six British Firms Yank Facebook Ads
    Source: Media Post
     
    		• History Adds 3 'Ice Road'’ Episodeset
    Source: TV Week
     
    		• Consumers To Hershey: Candy Isn't Health Food
    		• In Search of More Growth, P&G's Febreze Hits the Road
    		• Hitachi the Latest To Enter the 1080 HDTV Battle
    		• Teen Talk Is, Like, Totally Branded
    Source: Brand week
    		• FTC To Examine Targeted Advertising
    Source: Slashdot.org
     
    		• Baby milk company is accused of breaching advertising ban
    Source: Times Online
     
    		• Foods Tastes Better With McDonald's Logo, Kids Say
    Source: Forbes
     
    		• Murdoch Deal May Start Advertising War With 'The New York Times'
    Source: Editor & Publisher
     
    		• Government halts Facebook advertising
    Source: Guardian
     
    		• Beckhams launch his & hers fragrances
    Source: yahoo
     
    		• Los Angeles Times Media Group Realigns Advertising Sales and Integrated Marketing Departments
    Source: Money.CNN
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