31 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 94
Media, Advertising & Marketing Watch

Zee revvs up weekend slot with AFP 'Tata Indicom Fun on the Run'
 Zee TV to spruce up weekend slot with an advertiser funded show titled 'Tata Indicom Fun on the Run'; to launch on 1 September.

 

NDTV Group to launch 4 channels in September
 NDTV ropes in Kingfisher for lifestyle channel; to launch three more channels in September.

Sun TV subsidiary buys 49% in Red FM, Astro exits
 Sun TV's subsidiary South Asia FM buys 48.9% stake in Red FM, Malaysia's Astro exits; balance to be held by Arjun Rao & Reddy.

ESS inks 5 year broadcast deal with ECB for live cricket coverage
 ESS renews contract with England and Wales Cricket Board for exclusive rights for television, internet and radio for 5 years.

LMG Brands launches ‘Do the Kappa’ initiative

Ramms India, J.C. Williams Group tie up for retail solutions

Bhaskar Group extends deadline for 'Kiritkar II Awards'

Big FM ties up with Sangharsh for Janmashtami festival

Autodesk updates Animation Academy's curriculum

CN to air 'Krishna: Kansa Vadh' on Janamashtami

Zee in talks with Singtel for digital content

Bhaskar Group's My FM to launch in Ajmer

Doordarshan to set up two channels for North East

B.A.G appoints Pratik Basu as executive director

TV Ratings
Top 10 Programmes (12/08/2007 to 18/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (12/08/2007 to 18/08/2007)
Zee TV
Sony Entertainment TV
Star Plus
Sun TV
Maa Telugu
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Telcos ad spend up 6%
    		•  eBay Motors plans awareness campaign
    		•  Sun TV jumps on Red FM stake buy
    		•  Luxury car market on the rise in Punjab
    		•  CNG bike to hit roads in January
    		•

    Tata Sky expects 165 mn pay TV households by `15

    		•

    TVS 3-wheeler rolls out; launches six new bikes

    Source: Business Standard
     
    		• Sabols eyes soda, fruit juice segments
    		• LG expands mobile range
    		• TVS forays into three-wheeler segment; rolls out 7 vehicles
    		• Croma to tap festival buying
    		• Italian brand Tod’s plans to enter India
    		• United Spirits sets eyes on premium vodka segment
    		• Sun TV picks 48.9% stake in Red FM
    Source: The Hindu Business Line
     
    		•

    Google's wheeze for targeted advertising

    Source: The Hindu
    		• TVS unveils plans to take Bajaj head-on
    		•  Bar on Chinese toys is no child’s play
    		•  White goods majors line up price hikes, new launches
    		•  Trai for 74% FDI cap on DTH, IPTV
    Source: Financial Express
     
    		• PVR sees the big picture, to flex muscles in distribution
    		• BCCL acquires stake in Travel Masti
    Source: Economic Times
     
    		•  Suman Chattopadhaya joins TARA Newz
    		•  Dentsu Marcom bags Lavasa, HCC’s project
    		•  ‘Fun on the Run’ for Tata Indicom and Zee
    		• Canon to go local
    		• Now a full-fledged TV channel on real estate
    		• Dentsu Media’s ad auction model raises eyebrows
    Source: Agency Faqs
     
    International News
    		• C-K Wins Bissell
    		• MTV Mobilizes to Cover VMAs
    		• Newspapers' Downturn Worse Than Expected
    Source: Ad Week
     
    		• NetRatings Co-Founder David Toth Joins TubeMogul Board
    		• Hulu's A Lulu Of A Name
    Source: Media Post
     
    		• Follow the Leader: Nokia Readies iPhone Competitor
    		• Playtex Uses Humor in New Bra Campaign
    		• BRANDWEEK Exclusive: Miller Chill Exceeds Benchmarks
    Source: Brand week
     
    		• CBS Screens ‘Kid Nation’ Episode for Ad Buyers
    Source: TV Week
     
    		• Expect the Credit Crunch to Hurt Internet Advertising
    Source: Dmwmedia.com
     
    		• Ad ban disappoints drug maker Roche
    Source: Ninemsn.com
    		• Romney Jogs And Sweats In New Campaign Ad
    Source: CBS News
     
    		• L'Oreal's Profit Growth Slows, Lifts Sales Forecast
    Source: Bloomberg
     
    		• Cancer Society Focuses Its Ads on Uninsured
    Source: N Y Times
     
    		• City of Belton looking to change advertising signs
    Source: KCEN-TV
     
    		• Online advertising spend overtakes radio
    Source: BizReport
     
    		• Mobile services set to double return on advertising spend
    Source: Retail Bulletin
     
    		• MoveOn.org TV ads chide Baird on Iraq
    Source: Seattle Post Intelligencer
     
    		• More student grades determined by ad sales
    Source: WBBH
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