23 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 88
Media,Advertising & Marketing Watch

TV9 to launch Gujarati news channel on 2 October
 TV9 to launch Gujarati news channel on 2 October; Bollywood news channel and Hindi news channel from the group delayed.

 

NBA is working on own Content Code, meeting with I&B on 27 Aug
 News Broadcasters Association working on own Content Code; large broadcasting group moots having independent 'ombudsman'.

Prasar Bharati revenues touch new high
 Prasar Bharati records earnings of Rs 9756.7 million in 2006-07; looks to explore new sources of revenue generation.

Government rules out Prasar Bharati split

Timex unveils Racing Chronograph collection of watches

History Chnnl, PVR tie up for 'Defining Moments of Cinema'

USTA, JPMorgan Chase sign 5 year partnership for US Open

Brand Portrait Digital gets Google Adwords Certification

Fedders Lloyd launches range of DVD players

Samsung, Indiagames to launch World Cyber Games

Discovery Kids makes healthy food pledge

Nick India to premiere 'Escape from Cluster Prime' on 26 August

Google introduces ads on YouTube videos

Infront launches broadband channel for SerieA

Google launches India-specific services

BBC Learning English launches on Chinese portal Sina

Shemaroo releases 'Philadelphia Experiment' on home video

TV Ratings
Top 10 Programmes (05/08/2007 to 11/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (05/08/2007 to 11/08/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Zee Cinema

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • Radio taxis to generate ads revenue for MCD

    • Mobile game providers chase big ad money

    		•

    Publicis to acquire Capital Advertising

    		•

    Govt not in favour of banning ads in pay channels

    		•

    Rising staff cost hits FMCG companies

    		•

    Retail investors skip direct route to play the market

    Source: Economic Times
     
    		• CNBC Awaaz consumer awards on Aug 24
    		• ITC plans smaller Choupal Sagar stores in rural areas
    		• Small retailers organise dry fruit festival to counter malls
    		• Toyota’s foray into small car could begin with India
    		• Spencer’s Retail plans to add global brand to portfolio
    		• Branded saris’ sorry story
    		• Wooing the fairer sex
    		• Not child’s play!
    		• Jansons plans exclusive retail stores
    		• Joins Lee Cooper (India) board
    		• Coca-Cola launches ‘Floats’
    Source: The Hindu Business Line
      
    		•

    Global giants make foray into Indian advertising industry

    Source: Mangalorean.com
     
    		•  A taste of things to come
    		•  Making marketing measure up
    		• Tilted on its Axis
    		•  Toyota to launch small car in India in 2 yrs
    		•  ITC to increase food stores to 140 in 3 yrs
    Source: Financial Express
    		• GroupM set to acquire ad agency
    		•  BCCI may still be bowled by India Cricket League fee structure
    		• Music to the ears
    		•  Retailers eat into fruit exporters' pie
    		•  Playing the field
    		•  Branding bliss
    		•  Ford India to add 20 dealerships this year
    		•  Tommy Hilfiger to set up 20 flagship stores
    		•  ITC stepping up rural push via Choupal stores
    Source: Business Standard
      
    		•

    Raymond to open 100 stores for Notting Hill

    Source: DNA
      
    		•

    John gives gyaan on making it big in the ad world

    Source: CNN IBN
     
    		•  Yatra.com launches mobile booking tool
    		• Rajiv Hiranandani on being at the bottom of the pecking order
    		•  49% subscribers use mobile banking: Sybase survey
    		•  CII Marketing Summit: Innovative ways to reach Indian customers
    		• Shoojit Sircar forms new production house, Rising Sun Films
    		•  ‘Never Hide’ branding strategy from Ray Ban
    		• Frooti: Some things never change
    Source: Agency Faqs
     
    International News
    		• Trio Forms E-Music Venture
    		• Monster.com Goes Into Play
    		•  AKQA Adds Search Tech Firm
    		• YouTube Ad Plan Shuns Pre-Rolls
    Source: Ad Week
     
    		• GenieKnows Unveils Game-Focused Search Site
    		• YouTube Launches InVideo Ad Platform
    		• ESPNU Scores More Fans, Via Time Warner Deal
    		• Bollore Ups Stake In Aegis, Havas
    Source: Media Post
     
    		• Marlboro Leverages Brand Name in Smokeless Rollout
    		• Roll 'Em: Google Sets In-Video Ads
    		• Marketers Glad Consumers Want To Spend It on Beckham
    Source: Brand week
     
    		• CBS to Rebrand SportsLine as 'CBSSports.com'
    		• Land Rover Strikes Integrated Sponsorship Deal With IFC
    Source: Media Week
     
    		• YouTube tests advertising waters
    Source: Reuters
    		• Report: TXU, buyers spent $17M on lobbyists and advertising
    Source: Bizjournals
     
    		• Radio stations see advertising recovery
    Source: Scotsman
     
    		• Fairfax Second-Half Profit Rises on Regional Advertising Sales
    Source: Bloomberg
     
    		• Advertising's a hard sell for businesses looking to grow
    Source: Smh.com
     
    		• Jay Advertising Receives More International Recognition
    Source: Earthtimes
     
    		• CNET insists Google ads are good for you - and fun!!!
    Source: Register, UK
     
    		• Iraq War Supporters Launch Ad Campaign
    Source: CBS News
     
    		• Report: Web gives vid game ads cachet
    Source: Hollywood Reporter
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