22 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 87
Adex Analysis

Advertising by Telecom Industry on TV in H1 2007
61 per cent rise in the ad volumes of Telecom Sector in H1 2007 compared to H1 2006 - AdEx India Analysis.

 

Media,Advertising & Marketing Watch
BCCI hikes domestic match fees, sacks Kapil Dev
BCCI increases pay of domestic cricketers to prevent further exodus to ICL; sacks Kapil Dev as chairman of National Cricket Academy.

Inter-ministerial committee to meet soon on IPTV issues
 Inter-ministerial committee on IPTV to meet soon; to discuss status paper submitted to the PM by the Indian Media Group.

NDTV 24X7 now available in Europe on World TV
 NDTV has expanded its presence in Europe with the launch of its English news channel NDTV 24X7 on GlobeCast's WorldTV platform.

dgm India sets up shop in Mumbai; Sohail Khan is head

Sony's Max awards communication duties to TBWA\India

Nike wins case over fake shoes in China

Google, Yahoo favourite online brands: Jupiter survey

Indian Family Planning campaign wins UN Grand Award

Microsoft to slash Xbox 360 prices in Europe

DirecTV to showcase 'High School Musical 2' in HD

Unicef, Soccerex to promote sport for development programme

Paramount, Dreamworks to offer movies only in HD

ESPN buys rugby news website Scrum.com

Amrita TV lines up programming for Onam

Big FM launches in Agra

Pyramid Saimira to produce Malayalam films

Radio Mirchi launches in Surat

TV Ratings
Top 10 Programmes (05/08/2007 to 11/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (05/08/2007 to 11/08/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Zee Cinema

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • It's for ESPN, Nimbus to sell EPL in India

    		•

    Live sports will remain a popular platform for brands

    		•

    Men in black

    		•

    Sweets all the way

    		•

    Brand launches

    		•

    Fastest fingers first

    		•

    The marketing game!

    Source: Economic Times
     
    		• TBWA is creative agency for MAX
    		• Now AOL products for MTNL consumers
    		• Pyramid Saimira to invest Rs 25 crore
    		• Srichakra launches new range in Ahmedabad
    		• United Breweries launching new brands
    		• Primus to pump in Rs 100 cr for expansion
    Source: The Hindu Business Line
      
    		•

    Recalled toys, children's products resold online

    		•

    UB plans to launch brands from W&M stable by Diwali

    Source: DNA
      
    		•

    Revver Taps Marc Hernandez as Vice President of Advertising Sales

    Source: TechWhack
     
    		•  Reliance Retail to launch new Lifestyle shopping format
    		•  Nissan cars to drive ecology home to drivers
    Source: Financial Express
    		• Cipla sends notice to US NGO for 'false' ads
    		•  Reliance cash-and-carry outlets soon
    		•  SouthAsian TV channel set for SAARC launch
    		• TVS Tyres embarks upon expansion plan of Rs 35 cr
    		•  Back-end retail catches big firms' fancy
    		•  Max, Spar International ink pact
    Source: Business Standard
      
    		•

    Nike wins counterfeiting lawsuit against Chinese shoemakers

    Source: Times Of India
      
    		•

    Digital advertising gets hot

    Source: Hindustan Times
     
    		•  RK Swamy grabs Suzuki’s scooter account
    		• BPL Mobile reinvents itself to capture youth in its loop
    		• ComScore widens the definition of search results
    		• CII Marketing Summit: New niches to give rise to new riches
    		•  CII Marketing Summit: A tale of ‘this and that’ Indian consumers
    		• CII Marketing Summit: Marketers’ dilemma: Value or volume?
    		•  ‘Air Deccan will not be rebranded, but brand perception should change’: Mallya
    		• Contract wins the Aegon Religare Life Insurance business
    		• GM’s soon-to-be launched Chevrolet Captiva up for pitch
    Source: Agency Faqs
     
    International News
    		• TBWA Confirms DeCourcy Hire
    		• DeVito/Verdi Wins Sports Authority
    Source: Ad Week
     
    		• C3 Future: Hard To Predict Impact On Ratings, Ad Retention
    		• SEMDirector Partners With DoubleClick, WebTrends
    		• TV Advertisers Adopt Systems To Play Cross-Platform Ads
    Source: Media Post
     
    		• Interview: Brandweek Talks With Agency Anomaly's New Partner
    		• Vogue Uses Web Tie To Push Advertisers' Wares
    		• Phillips-Van Heusen Designs Campaign To Save Ellis Island
    Source: Brand week
     
    		• YouTube Launches InVideo Ads
    Source: Media Week
     
    		• Two Lochs Radio sells advertising space on eBay
    Source: The Herald
     
    		• Ban on false advertising pushed
    Source: Manila Standard Today
    		• Medio acquires Suhari for off-deck mobile advertising
    Source: Rcrnews.com
     
    		• Vogue Magazine' Breaks Advertising Record
    Source: AHN
     
    		• Truth In Music Advertising Law Enacted
    Source: North Country
     
    		• Kids advertising legislation may force Kraft to sell Post
    Source: BakeryAndSnacks.com
     
    		• Uncaring Men in the 'Man Mom' Advertising Campaign
    Source: Men's News Daily
     
    		• E.ON says it intends to delist ADS shares from New York bourse
    		• FDA To Study Whether Images In TV Drug Ads Distract Consumers
    Source:CNN
     
    		• Romney Ad Takes on Immigration and Giuliani
    Source: New York Times
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