20 August 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 85
Special Report

Big Fight in Hindi news turf
Riding high on the claim of carrying 'exclusive' stories, leading the Hindi news channel genre is Aaj Tak, followed by Star News & Zee.

 

Media,Advertising & Marketing Watch
Govt. to stay firm on downlink policy
 Even as cable industry warns about entry of authorized TV channels through IPTV, govt. rules out change in Downlinking Policy.

Cricket rights prices to stay firm but not go beserk
 ESPN Star Sports Asia MD Jamie Davis says prices for upcoming cricket telecast rights to stay firm but not go beserk.

ESPN Star Sports plans to bring X Games to India

Advertisers need scale to back up a sport

Sports can serve as antidote to fragmentation

Mindshare debunks four myths of sports advertising

Coca-Cola reinvents with 'Drops of Joy' campaign

Radio Mirchi hosts contest to promote 'Heyy Babyy'

Univercell launches seven mobile retail stores in Bangalore

Xinhua Finance Media to promote 2008 Beijing Olympics

Lobbying & inspiring youth helped London secure Olympics 2012

Euro RSCGs 'Predictameter' forecasts more flops than hit films in 2007

Synovate appoints Patrick Glydon as global CFO

eBay auctions 'Marigold' memorabilia

Westside hosts weekend workshops for kids

University of Washington refuses to bow down to Disney

Zee Cinema to launch Raj Kapoor film festival

175 FM stations to go on air by year-end

'The Last Lear' to premiere at Toronto Filmfest

TV Ratings
Top 10 Programmes (29/07/2007 to 04/08/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/07/2007 to 04/08/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India

    • Intel apologises over 'racist' ad

    • You can’t promote a game with 30-sec ads

    		•

    Pepsi to start new innings with ICC

    • King Khan to cast spell on retail high street

    		•

    IIM-L follows FMCG cos, banks on a field trip

    		•

    Retail biggies testing local flavours

    		•

    India-Pakistan, film stars to play hockey match

    Source: Economic Times
     
    		• McDowell Holdings to consider dividend
    		• Centre plans to promote shopping tourism
    		• Essel Propack sets up unit in Uttarakhand
    Source: The Hindu Business Line
     
    		•  Centre shortlists four cities to promote shopping tourism
    		• Maruti raises discounts to drive car sales
    Source: Financial Express
      
    		•

    Kapil promises to reveal ICL signups in a week

    Source: Cricketzone
      
    		• ADAG to invest Rs 500 cr to produce 40 movies
    		•  Plastipack plans to expand in Kanpur
    		•  The world of films
    Source: Business Standard
     
    		•  People Group’s real estate site goes live
    		• Vijay Shekhar Sharma on the future of mobile VAS
    		•  Microsoft experiments with online storage
    		• N Padmakumar is national creative director, Everest
    		• Komli launches first online ad network aggregator
    		• Coca-Cola launches India-centric corporate campaign
    		•  China spends more on ads, but Indians trust ads more: Forrester Research
    		• Nine Indian agencies make it to ‘The Work ’07’
    		• brandscore: Looking beyond cricket for sports marketing
    		•  brandscore: Santosh Desai on sports and the Indian consumer
    		•  Twenty20 cup: Low on time, high on rates
    		•  Brands and controversies: Coke, Pepsi vs Nokia
    Source: Agency Faqs
     
    International News
    		• PTC Rates P&G Best, Toyota Worst
    		• 'Big Brother' Goes Mobile
    		• WPP Grows 5.3% in First Half
    		• Games Beat Video Online
    Source: Ad Week
     
    		• Telco TV Growth Advances On Cable
    		• Red Ink: Ziff Davis In Financial Turmoil
    		• Gaming Surpasses Video, Social Nets In Online Popularity: Study
    Source: Media Post
     
    		• Hyundai Reaches for Greater Share of Latin Market
    		• U.S. Tennis Assn Nets Amex for Online Tourney Highlights
    Source: Brand week
     
    		• Earley Promoted to Exec VP of Marketing at Fox
    Source: TV Week
     
    		• US state's tourism agency to ditch gang gesture from ad campaign
    Source: Aol.com
     
    		• Billboards stir concern about $1-billion ad deal
    Source: Globe and Mail
    		• Technology helps reinvent cell phone advertisements
    Source: Globe and Mail
     
    		• Aussie ad stars seal UK record deal
    Source: News.com
     
    		• Thompson has issues with BioShock advertising
    Source: Palgn.com
     
    		• DGWB Advertising Buys Local Online Marketer Argus
    Source: Ocbj.com
     
    		• Ingham’s ads slammed for ‘offensive’ use of cancer slogan
    Source: Food Week
     
    		• Ad Growth for AOL Called Vital to a Remake
    Source: NY Times
     
    		• BECU credits ad blitz for surge in new customers
    Source: Bizjournals
     
    		• GM plans $100 million ad blitz for new Malibu
    Source: Buffalo News
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