9 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 82
Media, Advertising & Marketing Watch






 


Miditech looks to expand content business through fiction
Miditech's aim is to concentrate on the fiction side of the business this year.

 
 

I&B may reject encryption of DD signals
Information & Broadcasting Ministry may reject demand for setting encryption mandates for Doordarshan's terrestrial signals.

TataSky wants Sun taken off cable, DTH platforms
TataSky will on 9 April pray before the TDSAT the Sun TV be disallowed from being aired in any cable or DTH platform.

Special Report
The 'U' factor
User generated content slowly seeping into nooks and crannies that mainstream content producers cannot penetrate.

Future Group into home improvement with HomeTown

Zee TV to kick off 7.30 pm week day slot with 'Parrivar'

Ripley, Sony ink deal for 'Believe It or Not!' India edition

Maggie Wong to head BBC Asian publishing, licensing biz

Universal Studios to launch DVD of pre-school TV series 'Curious George' in US

TV Ratings
Top 10 Programmes (18/03/2007 to 24/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/03/2007 to 24/03/2007)
MAX
Star Plus
SAB
Zee TV
Sun TV
DD1
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• BCCI decision stumps sports management cos
    		• Nimbus not keen to bat with SET
    Source: The Hindu Business Line
     
    		• Sponsors may take BCCI to court
    		• Marketing plans go for a toss amid cricket chaos
    		• Big FM to air special programme for Abhi-Ash wedding
    		• BCCI clips ad dreams of players
    		• Better be Saif than fatigued with stars
    		• Plot thickens to flaunt brands on silver screen
    Source: Economic Times
      
    		• Taming the shrewd: Player-agent nexus forces BCCI to act tough
    		• BCCI draws flak on endorsements issue
    Source: DNA
      
    		• Ad gag rattles business: ‘populist, bad in law’
    		• New campaign by Maaza
    Source: Indian Express
     
    		• Endorsement issue: provision for seniors
    		• BCCI draws flak on endorsements issue
    		• Cricketers' agents and sponsors to unite against BCCI
    Source: The Hindu
     
    		• Now, ads bring moolah to cash-strapped UPSRTC
    Source: Hindustan Times
     
    		• Tata Sky beats cricket blues
    Source: Business Standard
      
    		• Speaking for team, Dravid gently raises endorsement issue
    Source: Times of India
     
    		• Irked by power crisis, Jharkhand industry to unleash ad campaign
    		• ‘We still don’t have competition’
    		• Souping up the shopfloor
    		• DoubleClick to set up digital ad exchange
    		• Some food labels make empty promises
    		• Presidential campaign focuses on branding
    		•  Archie and gang to go desi
    Source: Financial Express
     
    		• Surf Excel: The puddle war is back on television screens
    		• ‘Business Standard’ strikes alliance with Gujarati eveninger ‘Desh Pardes Ni Aajkaal’
    		• Mudra bags the creative duties for Dr Reddy’s Foundation
    		• Happy Dog Films’ Star Fernandes on the jury of New York Festivals 2007
    		• Percept Media walks out of WebPercept; to set up its own digital unit
    		• Shopper’s Stop-Nuance Group win Hyderabad airport retail contract
    		•  Madison’s Jai Lala moves to MindShare from Madison
    		•  Pepper 2007 to spread across South India
    		• Travel portals seek rooms with a view
    Source: Agency Faqs
     
    International News
    		• Angry fans force suspension of World Cup ad campaigns
    Source: Daily Times, Pakistan
     
    		•  Done Deal: Nitro Acquires N.Y. Shop
    		• Ogilvy Changes AmEx Tagline
    		• Rothschild Dies at 63
    Source: AD Week
     
    		• Midwest CEO questions AirTran employment ads
    Source: Bizjournals
     
    		• 24/7 Real Media Adds Mobile Ad Serving
    		• Media Contacts' Global Traders Angle For Access
    Source: Media Post
     
    		• Telstra's net bid for $1bn in ads
    		• Ten sale hit by slow TV ad growth
    Source: The Australian
    		• AOL launches search ad service with Google
    Source: Reuters
     
    		• QMS signs street advertising deal with French company
    Source: Gulf Times, Qatar
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• ENOC appoints TD&A DDB to handle advertising across the region
    Source: www.arabianbusiness.com
     
    		• Controls on health food ads should be tightened
    Source: China Post
     
    		• DTC to launch ad campaign in Turkey
    Source: Diamond World Magazine
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.