4 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 79
Adex Analysis






 


Domestic Airlines advertising on TV in 2006
33 % share of ad volumes garnered by Domestic Airlines in Aviation Industry on TV in year 2006 - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Chandra announces breakaway cricket league
ICL to be set up with Rs 1 billion corpus, initially comprising six teams, with annual prize purse of $ 1 million.

Delhi HC disposes off Cas LPA, wants implementation 'in letter and spirit'
Delhi HC disposes off Cas case, reiterates earlier orders regarding implementation of Cas "in letter and spirit".

Godrej inks JV with Hershey to grow food & beverage biz

Pantaloon Retail awarded ‘Emerging Retailer of 2007’

Limca announces new summer campaign

Swarup new I&B secy, SK Arora moved to youth affairs

Sahara One CEO Shantonu Aditya quits

NDTV launches reality show on education

Novavision sells 'Zeze Candid Camera' series to UTV

Big FM launches in Bareilly

TV Ratings
Top 10 Programmes (18/03/2007 to 24/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (18/03/2007 to 24/03/2007)
MAX
Star Plus
SAB
Zee TV
Sun TV
DD1
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Cricket bowls a wide ball for ads
    		• TV ad rates to zoom 30% on rising eyeballs
    		• Radio ga ga for Uttar Pradesh polls
    		• TN brands focus on HR to fight retail biggies
    		• Tata Coffee to launch first brand in Russia by July
    		• Bawdy copy
    		• Continental thrift
    		• Check out the brand launches of the season
    		• Brave news world
    		• The blue bullion
    Source: Economic Times
     
    		• Chocolate major Hershey to gain from Godrej Beverages' distribution reach
    		• Zee launches Rs 100-crore cricket league
    		• Henkel bags excellence awards
    		• Whirlpool unveils plan for Rs 156-cr investment
    Source: The Hindu Business Line
      
    		• The Indian team send advertisers for a googly
    Source: Moneycontrol
     
    		• Hyundai Motor to launch Santro's CNG version
    Source: Financial Express
    		• Ad firms welcome Zee's cricket league
    		• Abhishek Mills looking for menswear brand
    		• Thomas Scott eyes casual, ladies wear markets
    Source: Business Standard
      
    		• Advertisers rewrite rules for cricket pitches
    		• TV makers are tuning in to brand experience
    		• Are advertisers on a sticky wicket?
    Source: DNA
      
    		• Pune: Remove all hoardings, Ajit Pawar tells partymen
    Source: Indian Express
     
    		• Hero Honda scouts for an agency for Splendor’s new variant
    		• Hershey-Godrej JV spells repositioning for Nutrine; Mudra’s position hangs
    		• GoaFest: A rendezvous with the biggies of advertising
    		• Nima Namchu joins Publicis India as creative director
    		• Vineet Trakroo steps in as GM at FCB Ulka, Mumbai
    Source: Agency Faqs
     
    International News
    		• UK Study Shows Youth Tunes In To Targeted Mobile Ads
    Source: MocoNews
     
    		•  Nitro Poised to Acquire N.Y. Shop
    		• Jeep Selects Cutwater
    		• Citi Taps Publicis USA for Brand Effort
    		• Microsoft Touts Office Online
    Source: AD Week
     
    		• Harper Plans New Round of Canadian Ads Attacking Liberals' Dion
    Source: Bloomberg
     
    		• Federal Agencies Advised of Misleading Milk Labels and Advertising
    		• 'Shrimp on the barbie' adman dies
    Source: Earthtimes.org
     
    		• Iams, Eukanuba Brands Seek To Reassure Pet Owners
    Source: Brand Week
    		• XBox ad banned in UK for 'glamorising street car racing'
    Source: New Zealand Herald
     
    		• WTTC launches debate on climate change with global ad campaign
    Source: Travel Daily News International
     
    		• Board quizzes ABC boss over online ads
    Source: NEWS.com.au
     
    		• Odd Pods: Agency Finds Inconsistencies In Commercial Breaks, Ratings
    		• Maverick Marketer Steve Heyer Out As Starwood CEO
    Source: Media Post
     
    		• Study: Only 6% of Subs Use Mobile Audio Features
    Source: Media Week (US)
     
    		• Mobile advertising standards to be defined
    Source: BizReport
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