Indiantelevision.com's The Ad Linx Reporter dated 30 April 2007 - Global and Indian advertising news, information and data at your fingertips

30 April 2007

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Volume 17 - Issue No: 98

Media, Advertising & Marketing Watch

Sun to roll out 3 more kids channels by Q2
Sun targets launch of 3 more kids channels in Kannada, Telugu and Malayalam within the second quarter of this year.

DD Direct launches massive satellite-shift subscriber aid operation
Prasar Bharati launches exercise for 4 million+ subscribers as its DTH service shifts from NSS 6 to the INSAT 4B.

Star ties up with several operators for upcoming mobile platform
Star's mobile application Plus launching shortly; it will be available in associations with Hutch, BSNL, Idea, BPL, Spice and MTNL.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Should MFs advertise awards?
	ToI screening cream of ad fests
	BEQ calls: No rest for the country’s best
	Why the Aussies are as awesome as this
	Mad Mix: Yogic Vodka to Chakra panties
	Source: Economic Times

	Abhishek-Ashwarya wedding publicity boon for L'Oreal
	Film industry takes to aggressive marketing
	Source: The Hindu

	Sponsors run cricket: Pawar
	Source: Hindustan Times

	Creativity is no more the prerogative of UK, US agencies
	The marketers have your ear
	Helping kids trim their waistlines
	It takes more to sell an original
	Source: Financial Express


	Sans India, World Cup viewership plummeted
	Source: Business Standard

	Honda plans launch of new scooter, motorcycle
	Source: The Hindu Business Line

	BCCI clears Ganguly in endorsement controversy
	Source: DNA

	Mushrooming billboards offer a crash course on India’s growth
	Source: Livemint

	AD nauseam
	Ganguly gets clean chit on endorsements
	Actors descend for campaign cameo
	Source: Indian Express

International News

	Senate to Vote on Drug Advertising Legislation
	Source: TV Week

	MindShare Exits J&J's $3 Bil. Media Pitch
	Agency.com CEO Steps Aside
	Absolut World' Debuts
	Auto Ad Spending Stalls
	Source: Ad Week

	Stuck In Neutral: Who Is Responsible For Bad Ads?
	Brightcove Founder Lays Out Media Vision For A New Video World
	Cable Clutter: Nets Try To Eliminate Boring Ad Pods
	Source: Media Post

	Former Quebec ad executive pleads guilty to 28 fraud charges
	Source: CBC

	Luxury watch company withdraws 'sexist' Hong Kong ads
	Source: Earthtimes.org

	'Spider-Man 3' Promo Spins Tangled Web of Tie-Ins
	Source: Brand Week

	Citigroup reworks its public image with new ad campaign
	Source: IHT

	Claire Beale on Advertising
	Source: Independent

	Anti-Israeli ads in US subway system
	Source: PRESS TV

	Businesses consider ad campaign against Labor's IR policy
	Source: ABC Online

	MediaCorp's New Media strategy offers advertisers greater creativity
	Source: Yahoo

	Arbitron Releases First Ever Round of PPM Currency Ratings
	Agency.com CEO Eastman Steps Aside
	Source: Media Week (US)

	Yellow Pages ad places gym owner in the pink
	Source: New Zealand Herald

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