16 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 87
Media, Advertising & Marketing Watch






 


Gillette launches Mobile Cricket Championship
Gillette has unveiled a Mobile Cricket Championship with an aim to celebrate the winning spirit of cricket with fans in India.

 
 

The onus of 'responsible advertising': Bali versus Balki
'A creative agency's work should be relevant or else it would amount to plain irresponsibility.'- Provocations 2007.

Trai on FTA tier: WWIL to move TDSAT
Trai rules Rs 77 monthly subscription for FTA channels in Cas areas will remain entirely with LCOs; WWIL to move TDSAT.

Bajaj unveils 'Pulsar' DTS-I television campaign

Bhatts tie-up with Studio 18 for global release of Awarapan

Malaysian tourism campaign films win two awards

Dentsu India launches creative boutique 'iki'

AIFF looks to give soccer a facelift with pro league

Big 92.7 FM to hit Jallandhar airwaves

DIC Ent launches global brand mgt division

Animax launches three shows this month

IMG acquires sports, entertainment firm Quintus

Nielsen to come out with OOH viewing measurement

Americans purchased consumer electronics products worth $145 billion in 2006

TV Ratings
Top 10 Programmes (25/03/2007 to 31/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/03/2007 to 31/03/2007)
Star Plus
Zee TV
Sun TV
MAX
Sony Entertainment TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad agencies hunt for media strategists
    		• KBC losing viewership, Star tries innovation
    		• Adani Wilmar to enter coconut oil segment
    Source: Business Standard
     
    		• FMP ad woes to benefit fixed deposits
    		• Is the bottle half empty or half full?
    		• Change is the only constant
    		• Cable networks shun eBay online exchange
    		• For your eyes only
    		• ‘Innovation is a given in media’
    		• News channels woo young India
    		• Brands expand portfolios to widen clientele
    		• Calvin Klein coming to India
    Source: Financial Express
    		• Banning endorsements can repulse corporates from cricket
    		• Fabindia is now a Harvard case study
    Source: The Hindu Business Line
      
    		• Josef Seibel to enter India with Landmark
    Source: Economic Times
     
    		• Hirani directs Amitabh ad
    Source: www.nowrunning.com
     
    		• Is this ad offensive?
    		• Jet planning new logo, to use Sahara brand for 2-3 months
    Source: DNA
     
    International News
    		• Vodafone to launch mobile advertising push in the UK - and beyond
    Source: Ovum, UK
     
    		•  Roehm: Ad Execs Could Take the Stand
    		• Google to Buy DoubleClick
    		• Jolt, Re-Caffeinated
    		• Survey Reveals Luxury Marketing Gaps
    Source: AD Week
     
    		• Nike Fans Flames of Team Loyalties
    		• Crowne Plaza Targets Golfers in Affinity Program
    Source: Brand Week
     
    		• USAToday.com Registrations Up 380% Since Makeover
    Source: Media Post
     
    		• USwitch rallies against unlimited broadband advertising
    Source: Marketing Week
     
    		• Party ad on MySpace ends in £20000 repair for home
    Source: Earthtimes.org
    		• On Advertising: British ad businesses strike back
    Source: IHT
      
    		• Interpublic to buy Reprise Media for search strength
    Source: DMNews.com
     
    		• Traffic.com and the Associated Press Announce New Ad Network
    Source: Yahoo! Canada
     
    		• RTM Targets RM200 Mln Ad Revenue This Year
    Source: Smart News Network
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• McClatchy said to join Yahoo ad project
    Source: Monsters and Critics
     
    		• Google, PennySaver do ad, content sharing deal
    Source: CNET News
     
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