13 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 86
Media, Advertising & Marketing Watch






 


TME re-christens identity with 'customized media solutions'
The Media Edge (TME) unveiled a fresh brand identity that is in line with its new positioning as a customized media solutions provider.

 
 

91 brands in 2nd edition of 'Consumer Superbrands'
Superbrands announces launch of 2nd edition of 'Consumer Superbrands' with 91 brands across categories.

TV9 to launch 5 channels, plans Rs 1.55 billion investment
TV9 to launch 5 chnnls with an investment of Rs 1.55 bn; on agenda is a Telugu GEC and a Mumbai-centric Hindi news chnnl.

Taj Television in executive restructuring
Peter Hutton heads programming, production, events; Steve Halis engineering, operations; Sharmishta Rizhwani, Steve Norris resign.

Gold Council in promotional campaign with TV actress

Promax/BDA conference from 12 to 14 June

Canon India outlines 2-yr growth strategy

Chandler Chicco, Positive Communications team up

Schwarzkopf appoints Namboodiri country manager

Big 92.7 FM to celebrate Abhi Ash nuptials

Nickelodeon, kajeet partner to offer mobile content for kids

'Lil Champs' finalists join 'Titan Antakshari' season

Percept to distribute Spiderman 3 in India

Synovate announces 2 media surveys

Sify appoints Big Bang to manage its internet ad sales

TV Ratings
Top 10 Programmes (25/03/2007 to 31/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/03/2007 to 31/03/2007)
Star Plus
Zee TV
Sun TV
MAX
Sony Entertainment TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Bajaj Auto unveils new ad campaign for 200 cc Pulsar
    		• The Hindu featured as Superbrand
    		• ITC Hotels joins hands with Starwood
    Source: The Hindu Business Line
     
    		• TOI, ET chosen superbrands once again
    		• Copy right: Bollywood tunes jingle all the way!
    		• But pole dance makes activists see red
    Source: Times of India
     
    		• Bike cos to up ad, marketing spend this year
    Source: Financial Express
      
    		• Sapient wins Twelve ADDY Awards in California
    Source: Moneycontrol
      
    		• ET crowned Consumer Superbrand again
    		• Is the BCCI cap on endorsements fair?
    		• Cricket and competition law
    		• ICICI Bank to add Signature mark on credit card market
    		• Arvind takes brand play to mid-priced womenswear mart
    Source: Economic Times
     
    		• BCCI not to entertain sponsors
    Source: The Statesman
      
    		• Ad gurus upstaged by new names in Asian rankings
    Source: Business Standard
     
    		• TME unveils new brand identity
    		• Goafest lines up media award plans
    		• Storm in blogosphere over brand Sanjaya
    Source: DNA
     
    		• Kolkata: KMC begins smear campaign against hoardings — literally
    Source: Indian Express
     
    		• ‘Dhoom’ hangover in the latest Bajaj Pulsar commercial
    		• Rediffusion announces senior management changes
    		• Branding bill boxes pays!
    		• The new consumer Superbrands unveiled
    		• Geeta Rao joins Vogue as the editor, beauty and health
    		• WorldSpace promises something for everyone
    		• Guest article: Anand Narasimha: Forget the battles, win the war
    Source: Agency Faqs
     
    International News
    		• Political Ads May Invade Super Bowl
    Source: Guardian
     
    		•  FTC Scolds Marketers About Violent Content
    		• Office Supplier Taps MediaCom
    		• CoverGirl Signs Barrymore
    		• Comcast Adds Fandango
    Source: AD Week
     
    		• The Search Is On: Holding Companies Elevate Role In Media Mix
    		• IPG Buys Search Marketing Agency Reprise Media
    Source: Media Post
     
    		• Deputies Urge Curbs on TV and Print Sex Ads
    Source:The Moscow Times
     
    		• CBS embarks on major digital push with ad-supported content
    Source: RCRNews.com
     
    		• Luxury Survey Reveals Marketing Gaps
    Source: Brand Week
    		• Nielsen, IMMI to Launch Out-of-Home TV Ratings Service
    Source: Media Week (US)
      
    		• Paramount, L.A. Times, ad firm settle with feds over 'Mission: Impossible III' bomb scares
    Source: IHT
     
    		• Newspapers Nab Largest Local Web-Video Ad Share
    Source: Editor & Publisher
     
    		• CAP announces new rules for food and drink ads for kids
    Source: Creativematch, UK
     
    		• SABC withdraws Tshwane radio adverts
    Source: Mail & Guardian Online
     
    		• CHINA: Lawsuit against comedian puts celebrity ads back in spotlight
    Source: The Reporter
     
    		• Two latest additions to Apple's range of pro-Mac ads in the wild
    Source: Macworld UK
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