12 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 85
Media, Advertising & Marketing Watch






 


Max focus on Big B; acquires rights to slew of high profile titles
Max pitches strong Bollywood slate post-World Cup; Amitabh Bachchan festival from 30 April - 31 May.

 
 

UTV floats movie business subsidiary
UTV is floating a wholly owned subsidiary company for its movie business, which will seek listing overseas.

Madison Media wins BBC World Service media account
Madison Media has bagged the media account for the BBC World Service Trust, which will be handled from Delhi under Madison Media Plus headed by chief operating officer Basabdatta Chowdhuri.

TDSAT to ETV: stream signals to MSO rolling out Cas voluntarily
TDSAT directs ETV to stream digital signals to Orissa-based MSO Ortel, which seeks to introduce voluntary Cas.

PDM forays into wedding services; Motwane to head

Mudra gets books to send out 'steamy messages'

Dainik Bhaskar appoints Fernandes as GM marketing Mumbai

Gopinath quits Mindshare, back in Madison as SVP

Sify in ad sales deal with Big Bang Media

Viacom, Yahoo! in multi-year search marketing deal

4Kids Ent. inks multiple global broadcast deals for 'Viva Piñata'

vJive Networks appoints Nakul Patel as senior VP

Bhojpuri actor Ravi Kishen turns MJ on Filmy

Zee renews deal for 'Bikini Destinations'

Sahara distribution head Ganapathy joins UTV B'casting

Big 92.7 FM to launch in Tirupati

TV Ratings
Top 10 Programmes (25/03/2007 to 31/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/03/2007 to 31/03/2007)
Star Plus
Zee TV
Sun TV
MAX
Sony Entertainment TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Bharatmatrimony told to stop advertising success rate
    		• Bates David Enterprise gets AIG account
    		• Now, board may ‘endorse’ players
    Source: DNA
     
    		• Ringing in the moolah
    		• A springboard to Bollywood
    		• Welcome on board the Kurkure Express to Bangalore...
    		• Homeward Bound
    Source: Financial Express
     
    		• Comedian`s diet tea ad no laughing matter
    Source: Zee News
     
    		• MRTPC to bharatmatrimony: Stop success ads
    		• Spreading out
    Source: Business Standard
      
    		• The last bastion
    		• `To own sport in India, one has to own cricket'
    		• Sweet-smart?
    Source: Brand Line
     
    		• After CD row, BJP releases provocative advertisement
    Source: Times of India
    		• BJP ads under Cong scanner
    Source: Indian Express
      
    		• Denstu's design boutique Iki soon
    		• MFs crack ad code with awards
    		• Brand Air Sahara won’t change hands
    Source: Economic Times
     
    		• BharatMatrimony goes in for in-film placement
    		• Madison Media bags buying account for BBC
    		• Deccan Chronicle to raise advertising tariff by 30 per cent
    		• Publicis launches Red Lion
    		• VF Arvind targets 15% sales over Net in three years
    		• LED hoarding in Kochi
    Source: The Hindu Business Line
     
    		• Leo Burnett passes on the Fiat business to sister agency Orchard
    		• The Republic’s Maia Katrak on NYF 2007 jury
    		• Percept to spend Rs 10 crore on Spiderman 3 marketing
    		• Hair is in India now
    Source: Agency Faqs
     
    International News
    		• Utah could face court battle over keyword advertising
    Source: IHT
     
    		•  Publicis Scoops Up Consulting Firm
    		• Toys R Us Eyes 3 Shops
    		• Newspapers Leverage Web Video
    Source: AD Week
     
    		• Imus In The Mourning: Confronts Ad Pullout, Corporate Ire, And Worst Of All, Rutgers' PR Team
    Source: Media Post
     
    		• GM, Sprint Halt Ads on Don Imus Show, Joining Exodus
    Source: Bloomberg
     
    		• Nationwide ads to be on new airline
    Source: CNNMoney
     
    		• Big brands featured in MPA magazine ad campaign
    Source: DM News
    		• Mobile advertising to hit $3 billion in 2007
    Source: CNET News
      
    		• Don Imus show loses more advertisers
    Source: Reuters
     
    		• New curbs on food adverts announced
    		• Debt solution ads under fire
    Source: Guardian
     
    		• MDS Advertising Now Ranks Among Austin’s Top Ad Agencies
    Source: eNewsChannels
     
    		• French Advertising sold to Denver company
    Source: The Reporter
     
    		• CAB's E-Business Up and Running
    		• Interpublic to Acquire Reprise
    Source: Media Week (US)
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