11 April 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 84
Adex Analysis






 


Skin Care products advertising on TV in 2006
42 % rise in ad volumes were registered by Skin Care products on TV in 2006 over 2005 - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Disney creates 'Power Block'; third local production on the anvil
With the launch of 'Power Block' from 16 April, Disney India is looking to aggressively capitalize on a highly profitable period for the kids' television genre.

SEBI says no to WWIL's QIP plan, asks for six-month wait
WWIL's plans to raise Rs 4 bn via QIP delayed due to regulatory hurdles. Sebi says no fresh issues till after 6 months listing.

TDSAT gives Sun TV a week to produce Madras HC stay order
TDSAT gives Sun a week to produce Madras HC stay order against directive to stream its signals to TataSky.

Publicis launches design agency Red Lion; Nanji to head

48th Int. Clio Awards announces 2007 technique jury

ICICI, Megamart co-branded credit card launched

Tata AutoComp launches Tata Green in Karnataka

LG India commences LCD TV manufacturing at Pune

Fever mania comes to Delhi on 10/4

Double Fusion, THQ sign in game advertising deal

Tony D'Silva quits Star, joining Sun Direct as CEO

Citizen Journalism can succeed where media fails

TV Ratings
Top 10 Programmes (25/03/2007 to 31/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/03/2007 to 31/03/2007)
Star Plus
Zee TV
Sun TV
MAX
Sony Entertainment TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Comic ads mock Cong leaders in Uttar Pradesh
    		• Lele criticises BCCI's cap on players' endorsements
    Source: DNA
     
    		• Sponsors not jolted by BCCI decision to cap endorsements
    		• Madura pulling out SF Jeans
    Source: The Hindu Business Line
     
    		• TCL to revamp India strategy
    Source: Business Standard
      
    		• RCOM Mobile Advertising showcased at Venice Festival
    Source: Moneycontrol
     
    		• HLL to strengthen fabric wash brands
    Source: Financial Express
     
    		• Trees give way to advertisements
    Source: The Statesman
     
    		• 15 days of shooting ad films doesn't hurt performance
    Source: Times of India
      
    		• Now, Bollywood will open innings
    		• Minor League Cricket
    		• BCCI’s dictatorship: Let market decide on endorsements
    		• Cricket league a new innings for Indian sports
    		• Bawdy Copy
    		• On the spot
    		• Low-cost carriers now try out new revenue options
    Source: Economic Times
     
    		• Three agencies in the final race for Bharti Retail
    		• Post David-Bates merger, Subramaniam may move back to O&M
    		• Mudra makes Sundays refreshing for ‘Express’ readers
    		• JWT’s Senthil Kumar on the Annual Globe and Mail Awards jury
    		• Selvel to handle outdoor for MDLR Airlines
    		• Venice Festival to showcase Cadbury India mobile campaign
    		• Kartik Sharma appointed GM, Maxus, Mumbai
    Source: Agency Faqs
     
    International News
    		• Viacom And Yahoo Strike Web Advertising Deal
    Source: Information Week
     
    		•  Hyundai, Siltanen Make 'Smart Move'
    		• ABC Taps Producers for 'Cavemen'
    		• Converse Splits With Butler
    		• MDC Engages Digital Strategist
    Source: AD Week
     
    		• Patently Absurd: Media Audit Brushes Off Arbitron Case
    Source: Media Post
     
    		• Staples, Bigelow Tea Pull Advertising From Imus Show
    Source: Bloomberg
     
    		• PIB: Ad revenue for magazines up nearly 7% in first quarter
    Source: BtoB Magazine
     
    		• Public Citizen asks FDA to halt new Celebrex ads
    Source: MarketWatch
    		• Google talking to DirecTV on TV advertising: report
    		• Advertising proposed to support US space programs
    		• Advertisers skittish over Imus scandal, pull ads
    Source: Reuters
     
    		• HONG KONG: Page ties to bring new life to ad-starved ATV
    Source: Asia Media
     
    		• Pipex, Microsoft offer free online advertising
    Source: DM Europe
     
    		• Mobile Marketing and Advertising to be Worth $3 Billion by 1Q 2008, Says ABI Research
    Source: Broadcast Newsroom
     
    		• Auction of railway advertising locations challenged
    Source: Daily Times, Pakistan
     
    		• YouTube Goes Retro With Banner Ads And Pop-Ups
    Source: WebProNews
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