Skin Care
products advertising on TV in the year 2006
(10 April, 2007)
Key
Findings:
42
per cent rise in ad volumes were registered by Skin Care products
on TV in the year 2006 over 2005.
A
high 40 per cent share of ad volumes garnered by 'Fairness Creams'
on TV in year 2006.
2006
saw highest 5.7 times growth in ad volumes of Face Wash over
previous year
Most
of the advertising contributed by Regional and Hindi GECs.
'Paras
Pharmaceuticals' topped advertising with 19 per cent share closely
followed by HLL with 17 per cent share on TV in the year 2006.
50
per cent rise in average number of ads per day by Skin Care
products in 2006 over 2005.
This
week, AdEx India looks at the advertising trends of Skin Care
products in the year 2006
Skin
Care products accounted for 21 per cent share in Personal Healthcare/Hygiene
sector
Growth
in Skin Care products advertising on TV in the year 2006.
42 per cent jump in ad volumes of Skin Care products on TV
in the year 2006 compared to the previous year.
Share
of segments in Skin Care products on TV in the year 2006.
Skin
Care products advertising driven by 'Fairness Creams' with
maximum 40 per cent share on TV in the year 2006.
'Medicated
Skin Treatment' contributed 15 per cent share followed by
'Face Creams' with 12 per cent share.
Growing
segments of Skin Care products on TV in 2006 compared to year
2005.
Huge
5.7 times growth in ad volumes registered by Face Wash on
TV in the year 2006 compared to 2005.
Other
two segments with high growth in ad volumes were Acne Preparations
and Cold Creams in year 2006.
Seasonality
trend of advertising of Skin Care products on TV across the years
2005-2006.
2005
saw peak in ads of Skin Care products in the last
quarter on TV however there was a slight change in
the year 2006, with nearly equal share of ads in the
last two quarters.
Most
of the advertising by Acne Preparations, Medicated
Skin Treatment etc. in the third quarter of the year
2006 whereas high advertising by Antiseptic Creams,
Cold Creams during Winters leads to a peak in the
fourth quarter.
Contribution
of advertising on National vs. Regional channels in year
2006.
National
channels had the maximum 64 per cent share of ad volumes
by Skin Care products on TV in the year 2006.
Regional
channels accounted 36 per cent of ad volumes, with
maximum share on Southern channels
Channel
Genres used by Skin Care products on TV in the year 2006.
Regional
GEC channels had the maximum 26 per cent share followed
by Hindi GECs with 18 per cent share in year 2006.
Hindi
Movie channels contributed 14 per cent share.
Top
Players of Skin Care products on TV in the year 2006.
Top
five players contributed 73 per cent share of ad volumes
on TV in the year 2006.
Paras
Pharmaceuticals topped advertising with 19 per cent
share followed by HLL at second position with 17 per
cent share.
New
Brands in Skin Care launched on TV in the year 2006.
Among
the new entrants in Skin Care in the year 2006, Fair
and Lovely Menz Active was on Top on TV.
Other
two Top new entrants were Ponds Age Solution and Fair
and Lovely Skin Clarity.
Average
number of ads by Skin Care products on TV across the years
2005-2006.
Skin
Care products saw a rise in average number of ads
per day from 786 to 1177 in the year 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
42
per cent rise in ad volumes were registered by Skin Care products
on TV in the year 2006 over 2005.
