27 September 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 49



Adex Analysis







 
Mobile phones advertising on TV during January-August 2006
 47% growth in mobile phones TV advertising in January-August 2006 over January-August 2005, finds the AdEx India analysis.
 
 

Media, Advertising & Marketing Watch
Sony to launch 'Kaajjal' on 9 Oct; 'Bigg Boss' coming mid-November
 Sony to launch daily soap 'Kaajjal' on 9 October; reality show 'Bigg Boss' targets a mid-November entry as a prime time daily.

Nationwide mayhem in media offices!
 Over the past week, media offices across India witnessed several bizarre developments. This ranged from official intimations of name-changes of professionals, invoices from dubious shopping portals, and even marriage proposals from inanimate objects.

Other Media, Advertising & Marketing Watch
ICC starts meetings with broadcasters, agencies
The International Cricket Council begin meetings with broadcasters and agencies in Dubai, for sale of media and sponsorship rights for its events.

Disney India launches its first branded apparel store
 Disney launches its first non-character franchise 'Disney Jeans' in India; plans to set up 20 'exclusive' stores by end-2007.

Online search advertising in India crosses Rs 2.3 billion

ACNielsen Consumer Confidence Index: India leads

Venky's in Globosport deal to co-host Kingfisher Open

Worldspace inks cricket rights deal with Espn Star Sports

Percept Picture main sponsor of Rain Dance Film Fest

TV Ratings
Top 10 Programmes (10/09/2006 to 16/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/09/2006 to 16/09/2006)
Star Plus
Zee TV
Sun TV
Star One
Zee Sports
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Cos seek new ad spots as TV viewership goes on the blink
    		• Eat, drink and wear Bollywood
    		• A tangled script
    		• Beware the formula is back
    		• The imperfect
    		• Bawdy copy
    		• P&G sells Sure deodorant to Innovative Brands
    Source: Economic Times
       
    		• Disney snaps ties with Big Mac
    		• Disney looks to recreate magic with kids apparel
    Source: Businesss Standard
     
    		• In join-army ads, force sells good life over patriotism
    Source: Hindustan Times
     
    		• Home appliances market set for major growth period
    Source: India Infoline
     
    		• Online marketing storms Indian bazaar
    Source: ibnlive.com
    		• Lakshmi Mills' ad plans for Tyche Life
    		• Shyam brand makes a mark in steel industry
    		• Yahoo! unveils search marketing solutions
    		• Lakme Lever plans to revive Elle 18
    Source: The Hindu Business Line
     
    		• Tribhovandas Bhimji Zaveri switches agencies yet again
    		• Five Indian agencies shine in New York Festivals 2006
    		• IAMAI Conference: Strike a balance between paid search marketing and natural search
    		• IAMAI Conference: Search engine marketing, the way ahead
    		• Indian Airlines on the lookout for ad agencies
    		• Yahoo! launches search marketing tool in India
    		• D&AD unveils its new identity
    		• Indian consumers have the highest confidence level in the world
    		• Reed Infomedia consolidates; ‘JCK’ to launch on September 28
    Source: Agency Faqs
     
    International News
    		• Universal Music, WPP team up to link bands, brands
    Source: Reuters
       
    		• Pace of Online Ads Starts to Slow
    		• Mellencamp Sings for Silverado
    		• Wrigley Taps Bravo for Hispanic
    Source: Ad Week
     
    		• Viacom Brand Solutions promotes digital head
    		• Channel 4 and Universal sign Killers for first deal
    		• Spar signs £9m in-store TV deal with Avanti
    Source: Media Week (UK)
     
    		• MediaVest's Steinberg: Magazines Must Go Beyond The Page
    Source: Media Week (US)
       
    		• TV alcopops adverts 'broke rules'
    Source: BBC News
     
    		• Century 21, Honda Among ABC.com Advertisers
    Source: TV Week
    		• Chrysler to boost advertising spending in 4th quarter
    Source: IHT
     
    		• Research Science extends inventory with Advertising.com deal
    Source: Digital Bulletin
     
    		• Ryanair does seatback advertising deal with Inviseomedia
    Source: Hemscott
     
    		• Telemundo Looks To Increase Market Share, Not Surpass Univision
    		• Levinsohn: No Ad Slowdown At Fox Interactive
    		• Web Video Ads: Keep It Short
    Source: Media Post
       
    		• 'American Idol' is big star with advertisers
    Source: San Jose Mercury News
     
    		• Accenture launches new ad campaign with Tiger Woods
    Source: BtoB Magazine
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