Indiantelevision.com presents AdEx India Analysis
 

Mobile Phones Advertising on TV during January-August 2006

(26 September, 2006)
 

Key Findings:

  • 47 per cent growth in Mobile Phones TV advertising in January-August 2006 over January-August 2005
  • Mobile Phones advertised more on 'Music' channels
  • Mobile Phones used 14 per cent share on Regional channels during January-August 2006
  • 'Nokia Corporation' topped Mobile Phones advertising on TV with 46 per cent share in January-August 2006
  • Nokia Corporation contributed the maximum with 14 new brands launched on TV in January-August 2006
  • A huge 55 per cent share of Tag Promos used by Mobile Phones
  • Prime time had the highest number of Mobile Phones ads

This week AdEx India looks at the TV advertising trends of 'Mobile Phones' during the period of January-August 2006.

Growth in Mobile Phones TV advertising during January-August 2006 compared to January-August 2005.

  • Mobile Phones saw a rise of 47 per cent in TV advertising in January-August 2006 over January-August 2005.

Genre of Channels used by Mobile Phones for advertising during January-August 2006.
  • Music channels had the highest 20 per cent share of Mobile Phones advertising during the January-August 2006 period.
  • Overall GECs got a 23 per cent share of advertising.

National vs Regional advertising by Mobile Phones in January-August 2006 period.
  • Mobile Phones advertising skewed towards National channels.
  • In Regional advertising, a high 10 per cent share on Southern channels during January-August 2006.

Top Mobile Phone Advertisers on TV in Jan-Aug 2006.
 
  • 'Nokia Corporation' ruled Mobile Phones TV advertising in January-August 2006.
  • Sony Ericsson and Motorala came on second and third position respectively.

Top Mobile Phones on TV in Jan-Aug 2006.
 
 
  • Nokia N91 topped advertising on TV with 8 per cent share followed by Nokia 3250 with 6 per cent share during January-August 2006.
  • LG C2500 and Sony Ericsson J220i/J230i/10 on third and fourth position respectively.

Advertisers with the highest number of new brands launched on TV in January-August 2006 compared to last 5 years.
 
 
  • 83 per cent share of the new Mobile phone brands launched are contributed by the Top 5 advertisers.
  • Highest number of new brands launched on TV in January-August 2006 are of 'Nokia Corporation' followed by 'Motorola'.
  • Other Top advertisers with a high number of new brands are Sony Ericsson, LG Electronics and Samsung India.

Top New brands advertised on TV in January-August 2006.
 
 
  • The Top 4 new brands had topped advertising on TV during January-August 2006.
  • 'Nokia N91' is the Top new Mobile phone advertised on TV in January-August 2006 compared to last 5 years.

Share of Commercial vs Tag Promos used by Mobile Phones on TV in January-August 2006.
 
 
  • A huge 55 per cent share of total number of Mobile Phone ads used as Tag Promos in January-August 2006.

Time Bands used by Mobile Phone for advertising on TV during January-August 2006.
 
 
  • Maximum 34 per cent share of total number of ads used by Mobile Phones during Prime Time followed by Afternoon time band in January-August 2006.

Growth in average number of number of Mobile Phone ads per day on TV in January-August 2006.
 
 
  • January-August 2006 saw 19 per cent rise in average number of Mobile Phone ads per day over 2005.
  • 2005 had a high 58 per cent rise in average number of ads per day compared to 2004.

Watch out for forthcoming interesting analyses in future.
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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